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ExactDrive is excited to be included in a recently article posted on Forbes.com. This post was written by Tim Nichols of ExactDrive Inc.

Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. In the marketing and advertising space, AI can offer crucial technological advantages. Given their ability to learn from mistakes and track records accurately, AI and machine learning are invaluable tools for collecting and analyzing data.

While workflow processes can be improved by leveraging AI, doing so requires a clear understanding of how the system would work. Below, 11 experts from Forbes Agency Council weigh in on how an agency can improve its workflow by using AI to bolster existing processes. 

Featured members discuss ways that AI can improve an agency's workflow.
PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

4. Improving Customer Communication

Utilizing an AI customer service communication or chat service for your website can improve your workflow. We have found that being able to offer immediate initial replies to website visitors is very valuable. It provides instant feedback, an immediate value-add and partial satisfaction to the website visitor. - Timothy Nichols, ExactDrive, Inc

5. Comparing Messaging Across Channels

Having tools that make us smarter in helping our clients and map into our daily workflow is a competitive advantage in today’s world. We use a natural language tool that allows us to compare company messaging across channels. Knowing our AI platform is working in the background to alert us of reputational risks and media mentions is essential. The possibilities are endless! - Kathleen Lucente, Red Fan Communications

 
Full article can be found here.
 

Topics: Forbes, Forbes Agency Council, AI, Agency Workflow, Artificial Intelligence

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN, Milwaukee, WI and SouthWest Florida.

Tim Nichols is also a contributing author on Forbes.com.

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Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
 
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
 
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
 
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