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marketing_blogsThe thing with marketing is, everyone seems to have an opinion. We all know that ExactDrive sure does. Click-baiting and the regurgitating of second-rate information is commonplace, so how do you separate the marketing masters from the self-appointed gurus? Let us help. We’ve got 5 of the top marketing blogs on the internet and, without further ado, here are some of the most valuable best-kept secrets…

1.Adobe’s Digital Marketing Blog

This is a great, diverse resource for all aspects of digital marketing, from conversion rates and retargeting, through to analytics and mobile advertising. Today’s digital marketers have too many options when it comes to software and advertising tools, so find out what’s best for you. With a huge amount of content on the site, don’t worry about usability – Adobe have clear categories making it easy for you to delve in and out.

2. Bryan Eisenburg’s Blog

If metrics and analytics are your thing (or you need to learn), then head to this blog. Created by Bryan and Jeffrey Eisenburg (two marketing influencers and speakers), this blog specializes in using very clear, specific examples. This blog is great because it covers highly technical issues in a simple way, with concrete case studies and screenshots.

3. Chief Marketing Technologist Blog

Scott Brinker owns this blog, a blog that talks about a very important issue – the convergence of traditional and innovative marketing. How do tried and tested methods mix with the latest technologies at our disposal? Why are they not mutually exclusive?

Learn about modern solutions to old problems, and how cutting edge technology is driving the modern marketing departments of every top-class company.

4. Marketing Profs

This is a resource that’s been designed to cover whatever the current marketing trends are. This is clearly the place to go if you want to know more about a buzzword you’ve been hearing by the watercoolers, in the boardroom or on the forums.

5. Occam’s Razor

This blog is owned by Avinash Kaushik, a digital marketing evangelist at Google who has a growing audience. Having seen many of Silicon Valley’s most visible brands build and develop impressive marketing strategies, he’s well placed to talk about creating and managing a data-driven approach to marketing.

Topics: Digital Marketing, Blogs, Marketing Blog

Eric Greener

Written by Eric Greener

Founding partner at ExactDrive and happily married father of four.

Gain Control.

Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
 
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
 
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
 
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