In a 13+ year career on the forefront digital marketing, I have proven to be an online marketer and ecommerce professional that delivers results. My deepest knowledge lies in Search (PPC + SEO) and Display (Programmatic, RTB, DSP). I am also well versed in email, affiliate, comparison shopping engines and social media marketing.
PR stunts are a brilliant wayto show off your latest product and to get your brand noticed. People remember them; they always incite emotion and sometimes cause controversy. Car manufacturers in particularare always looking for new ways to launch their newest model and to make sure their brand leaps out and sets them apart from the competition. These are some of the biggest and the best publicity stunts by car makers.
Mercedes-Benz: interactive game.
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As the era of digital transformation continues, new roles have begun to appear in the marketing world. One common professional responsible for improving brand exposure and increasing awareness is the digital media buyer. In fact, today, the position of digital media buyer has emerged as one of the most highly desirable roles in the advertising industry.
For decades, marketing teams have relied on media buyers to find places for promotions in relevant environments. In the past, media buyers looked for ways to implement television campaigns on the correct channels to drive purchases or help companies to stand out with newspaper and magazine ads. Today, digital media buyers support the creation and implementation of campaigns on multiple new platforms, all the way from social media, to online video.
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The sheer volume of data generated by the average business today is astronomical. Every piece of information your company collects tells a story about your customers and your marketplace. This narrative can give your brand the guidance it needs to make confident decisions about the future, and how you want to expand your marketing efforts.
However, making sense of all the data generated by a business isn't always an easy task. The volume is so large that it can often present a serious challenge, regardless of how technologically savvy your organization might be. Fortunately, a marketing dashboard can help you to dive into the information you collect about your sales and advertising efforts, to discover which of your campaigns are the most effective.
Here are just some of the benefits of setting up your own integrated marketing dashboard.
At the end of the day, you can spend your marketing budget on some of the most innovative advertising campaigns the world has ever seen, but unless you can prove that those strategies are working for your company - they're not going to do you much good.
Regardless of whether you're spending cash on content marketing, video advertising, or remarketing, it's important to know what's working for your brand and what isn't, so you can constantly improve your online efforts, and increase your chances of getting the sales and revenue your company needs most.
The problem with a lot of brands is that they jump into a marketing campaign without spending enough time out to think about how they're going to measure the success of their new strategies. Ideally, you should have a plan for long-term measurement and optimization in place from day one, so that you can constantly work on making your marketing schemes more successful.
While other social media channels like Twitter and Facebook struggle to stay ahead of the pack when it comes to engaging with consumers around the world, B2B platform LinkedIn has boosted its position within the marketplace. By making several distinctive changes to the user interface throughout 2017, LinkedIn have ensured that they're in prime position to help companies get the most out of B2B social marketing during 2018.
Today, many experts suggest that in the year ahead, a greater number of B2B marketers will be tapping into the potential that LinkedIn has to offer when it comes to establishing connections with new prospects, partners, and innovators in the marketplace. The question is, how can you make sure your LinkedIn profile is prepared for 2018?
For a lot of companies, it's easy to assume that Facebook is the best platform for starting your social media marketing campaign. After all, it's one of the most diverse channels out there, with the power to appeal to everyone from young millennials, to mothers, and thriving entrepreneurs alike.
However, as we move towards a more visually-focused marketplace, it seems that platforms like Instagram might be stepping in to take over from Facebook as the best business social marketing channel. In fact, in 2017, Instagram had around 800 million users per month logging into share photos and images with the masses.
Times have changed. As a result, many business owners and marketers are wondering whether search engine optimization (SEO) is still relevant. In what seems like a fit of desperation, some people even wonder if SEO is dead.
Actually, SEO is still hugely relevant in business today – it’s just changed. For starters, the increase in social media activity and social media marketing has lessened the need for SEO skills for those with big advertising budgets. But what about those who can’t afford to pay for advertising? Like start-ups or small businesses?
The statistics indicate that consumers are searching online more than ever. Google alone processes over 40,000 search queries every second. That adds up to 3.5 billion searches every day and 1.2 trillion searches each year.
While the trends for digital advertising might change as quickly as the seasons, the concerns that exist around brand safety consistently remain at the top of ad buyers' minds. According to a study conducted by eMarketer, about 26% of the brands purchasing space for a digital advertisement cited brand safety as their number one concern for choosing how and when they should advertise.
The good news is that there are brand safety solutions available on digital ad exchanges that make it possible to avoid some of the online advertising space that might appear as a poor fit for a campaign. Here are a couple things that you should consider when it comes to making sure you can manage your brand safety concerns online.
The important thing to remember when it comes to digital advertising space is that while there may always be a risk for brands online, most companies will be able to mitigate that risk with careful attention to detail. For instance, a lot of companies are beginning to limit the amount of run exchange buys that they make, and shifting towards private exchanges instead.
Perhaps one of the easiest ways for brands to protect themselves is to consider the agency they're buying their digital ads from carefully. Transparency is often essential. Good partners should be able to share the measures that they've put in place to ensure brand safety. It's also a good idea to speak to organizations that specialize in protection for brands. Often, these include technology companies that work independently from ad networks and media buyers.
As times change in the digital world businesses have begun to implement various new solutions to improve the reach and impact of their brand. If you want to stay ahead of the competition in today's competitive landscape, then you need to have a strategy for connecting with your audience that not only establishes engagement but also helps to build brand loyalty too.
Podcasting is something that has created a significant amount of popularity and success over the years. Basically, a podcast is a set of digital audio files that customers can download from your website or another location on the Internet. Users can subscribe to a podcast so that they automatically receive the digital files as soon as they're uploaded.
Today's businesses are frequently turning towards podcasts as a way of building stronger relationships with audiences and diversifying their marketing experiences. When customers can't watch videos, they turn to podcasts as a simple and entertaining method of getting information from their favorite companies. Here are just some of the benefits of launching your own podcast.
If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.
But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.