Digital Media News

Video advertising has emerged as a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video more convenient to consume than large blocks of text, but it can also be more engaging too! It's no surprise that experts are estimating that we'll be spending around $16.69 billion on digital video advertising by the close of 2020.

In-Stream video advertising is a type of advertisement designed to grab your prospects attention as quickly as possible. Unlike traditional advertisement videos that are separate from other content, In-stream video ads are designed to run similarly to a television ad. In other words, they appear while your target market is watching something else.

Usually, these ads have an option for viewers to skip the ad after they've watched five seconds, which means that if you want to get the most out of your marketing efforts, you'll need to make sure that you've made enough of an impression in those initial seconds to convince your audience that they should keep watching. Click to Learn more about in-stream video ads.

Behavioral targeting is a unique form of marketing that focuses on delivering advertising experiences to customers based on the behaviors they have demonstrated to your company. In other words, it works by looking at the purchasing actions of your prospective buyers, and strategizing a selling solution that appeals to the habits that might be unique to your specific audience.

Behavioral targeting focuses on monitoring user activity in relation to your business, and helps you to take the specific needs and interests of your customer into account. Because this form of marketing is more relevant, and based on the needs of your specific audience, it's generally not only an effective solution for companies, but a preferable option for customers too.

But what are the most significant benefits associated with behavioral targeting?

For many digital marketers, the Autumn/Winter season represents a time to start thinking about something crucial to their advertising efforts: media planning. You'll need to ask your team some essential questions about how you're going to reach out to your target audience, but the chances are that at least some of your budget spend will be directed towards online video advertising.

According to studies, over fifty percent of the marketing professionals in the mix today are planning to increase the amount of money they spend on mobile and desktop video in the coming year.

Part of what's driving this turn to online video advertising is a generation of consumers who want instant information, entertainment, and engagement. Thanks to a browsing strategy that is based largely on mobile viewing, people can watch videos, catch up with podcasts, and learn more about a company regardless of where they are - so long as they have an internet connection.

While the outcomes associated with good advertising decisions are obvious, ranging from improved profits, to better engagement, higher levels of online traffic, and even wider reach across a local, national, or global scale, the consequences of bad advertising decisions are frequently overlooked. The truth is that failing to think ahead regarding the kind of traffic you want to generate with your advertising campaigns, or which measures you'll need to take to appeal to your target audience could mean that you suffer from more than just a wasted portion of your budget. In fact, according to Ad week, more than one-third of Americans will refuse to purchase from a brand because of bad advertising - even if the ad is changed.

Advertising is a very complicated area for companies and marketers to address. Not only do you need to think about how you're going to show off your product, service, and brand in the best possible light, but you also need to carefully consider how the images, words, and strategies that you use are going to appeal to your specific audience. Stray too far from what is deemed to be acceptable, and you could end up in serious trouble, whereas if you fail to be creative, you might not get the responses you want. All in all, it's a difficult line to walk.

As an advertising option that has more potential to go viral than banners, and is more transparent than print, native advertising is quickly gaining popularity in the marketing world. As a concept, native advertising focuses on the idea of creating an advertisement that blends in with its surroundings. Rather than being the main focus of the content, and potentially disrupting customers, native advertising provides content in the context of the existing user experience.

The chances are that you've already seen a number of different examples of native advertising when browsing online. For example, native advertising might refer to a suggested post on Facebook, a sponsored tweet on Twitter, or one of the videos recommended to you when you start browsing YouTube.

No matter how you feel about the prospect of using social media advertising in your current campaign, it's impossible to ignore the fact that Facebook advertising can be an effective way of delivering more actionable traffic towards your website, through the use of specifically targeted media. On average, Facebook has a significantly larger amount of data contained about each of the people who use it than sources such as AdWords or Twitter. Alongside knowing where your target market lives, Facebook also knows how old they are, who their friends are, and what they're interested in.

If you're already using a Facebook Promotional Campaign as part of your advertising strategy, and you're not getting the results that you've been hoping for, then there are some methods you could use to boost your campaign and hopefully re-direct your efforts towards the right results. Here are five steps to improving your Facebook Advertising Campaign.