Digital Media News

The way people consume and interact with media has transformed over the last couple of years, with social media changing the way we connect on a fundamental level. Today's customers now can decide when, where, and if they're going to interact with brands, and that means that big companies are being forced to spend more time building "relationships" with their target markets.

In a world where consumers can simply tune your advertisements out, or block them from appearing on their favorite websites, it can be argued that some blunt-force advertising no longer has the impact it once had. Instead, today's brands need to think about how they can approach their customers where they spend the most time, and offer them experiences that they can appreciate, and trust.

Today, we're living in a hyper-connected digital world, where consumers have countless options to choose from, and numerous distractions during the purchasing journey. As retail bankruptcies continue to increase by 24% year-over-year, it's important for marketers to figure out how they can break through the chaos, saturation, and noise, and engage their customers in the right places, at the right times.

If we look at some of the industry leaders in customer experience, such as Amazon and Netflix, we begin to see that learning from behavioral data is a crucial element on the path to success. With behavioral data, it's possible to personalize thecustomer experience and naturallyenhance engagement. For instance, 35% of the sales Amazon makes come from their ability to suggest products based on previous purchases.

With the Internet and social media being such a massive part of our everyday life we’re connecting with friends and family more frequently than ever before. And at the same time we find ourselves confronted by companies and brands striving for our attention in the digital arena.

Purpose-driven marketing really makes the most of these touch points and aims to form a connection that’s more meaningful to the consumer.This style of marketing makes your brand's cause available to your customers and target audience, helping them to connect more fully with your brand as a whole.

Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are manystrategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.

So, in case you’re feeling a bit overwhelmed, we created this article to remind you what you’re fighting for. Here are 5 advantages of online advertising:

There’s no doubt about it. If it’s done right, online advertising is the perfect way to reach your target audience and boost your business. This marketing strategy basically utilizes the Internet to help you gain website traffic and deliver your marketing messages to potential customers or clients. It’s unique, in its ability to help define your audience, target the right users at exactly the right time, and monitor your success.

Getting Started

Starting out in online advertising can be pretty daunting – we all know that the Internet is just massive and there’s a lot of jargon and techy-speak out there. But if you break it down into smaller parts, online advertising doesn’t need to be scary. And the benefits to your business, and the opportunities that await,make it totally worthwhile.

When you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.