Digital Media News

Guest Post on justAd. Founded in 2009, justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

After a somewhat awkward adolescence, mobile marketing is maturing as it heads into 2015. With $31.45 billion spent in 2014, and even more predicted for next year, the significant growth of mobile marketing has proven that the mobile channel represents the future of the industry.

Mobile apps are a big contributor to this growth. Today, there is an app for everything, and with new apps appearing daily, it’s estimated that by 2017, there will be 4 billion app users, worldwide. Apps are clearly playing a major part in shaping the future of mobile marketing, but what other mobile innovations are proving popular with consumers as we move into the New Year?

ExactDrive was recently quoted in an article posted on YoungUpstarts.com, which focuses on stories and thought leadership pieces that help businesses small or large, the entrepreneurs and intrapreneurs, or those who simply want to become better at what they do.

by Philip Acuña

As a start-up, it’s seemingly impossible to compete with the Facebooks and Googles of the world, who can offer six figure salaries to the talented professionals you’d want on your team. Because of that asymmetry, it can often be more important to create novel ways of attracting top talent to a new company, than it is to obtain operational funding.

This poses a massive challenge for any young and innovative tech start-up hoping to build a top-notch team, one that is not only able to get the startup off the ground, but most importantly, lead it to enduring success.

ExactDrive was recently quoted in an article posted on Noobpreneur.com, which is an award winning small business online magazine offering tips and ideas for small business owners and those who want to enter entrepreneurship with the right mindset.

Plato once stated that the beginning stages are the most important in any type of long-term work endeavor, and while this is certainly true, there are many entrepreneurs that take this advice a little too seriously.

As most of you know, being an entrepreneur isn’t simply a job, but a lifestyle, and this is especially true when running a startup. Between the long work hours and the addicting mix of excitement and anxiety that come with launching a business, many entrepreneurs tend to forget what really matters most, that being their personal life and their personal well-being.

ExactDrive was recently quoted in an article posted on EFactor.com. EFactor Corp. is the parent of EFactor.com, the world's largest niche social network for entrepreneurs which provides its members with the people, tools, marketing and expertise to succeed and make real, trustworthy and lasting connections.

If you’re not growing, you’re dying. This age-old quote is an all too relevant mantra for any business hoping to enjoy long term success.  Constantly growing however requires an outpouring of all the creative and inspirational energies from founders and visionaries into the company’s ethos and objectives – energy that can dry up and that may need an occasional refilling.

ExactDrive was recently quoted in an article posted on SiteProNews.com. They offer the latest articles and breaking news on technology, social media, search engines, SEO, business, marketing, content writing and webmaster resources.

A common trait among most successful entrepreneurs is their willingness to observe and learn from the experiences of others. In doing so, they can avoid many of the painful and unnecessary mistakes that are faced by newly launched entrepreneurial ventures, and focus instead on establishing long-term and sustainable growth.

While all advice may be valuable to a certain degree, it’s important to remember that the individuals who are giving that advice often derived their experiences from different contexts and circumstances. With this in mind, you should remember that those contexts may not necessarily apply to the vision that you have established for your business, and then decide whether that advice will actually help you, or if it might actually set you back.

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you?

There’s no shortage of advertisers trying to capture the attention of the Millennial generation – the challenge is to find even a moment of relevance amid the cacophony of tweets, Facebook updates, and every other platform that defines the current age of casual communication.

One of the newest and most popular platforms is Snapchat, which presents advertisers with a challenge: how to engage consumers via an app in which the content disappears shortly after being viewed?

What Is Snapchat?

Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos, known as "snaps." The sender determines how many seconds (one to 10) the recipient can view the snap before the file disappears from the recipient's device. Messages can only be viewed once, and during the viewing period, the recipient must maintain contact with the device's touchscreen, or the snap disappears.

ExactDrive was recently quoted in an article posted on TechGyo.com. TechGyo is a leading technology web blog, specialized in topics like Internet, Twitter, Computer, Blogging, WordPress, Social Media, Make Money Online, Search Engine Optimization and more. TechGyo Technology blog was launch on April 2010 by Sreejesh Suresh.

The article asked a several startup executives and owners at different stages in their careers about how they prepared their startups for long-term growth.

1. Develop Meaningful Relationships

The best way to prepare your start-up for long-term growth is to start curating connections and increase the network. Along the way, its extremely important to have people who believe in your product and can introduce you to others who might prove to be beneficial, be it for fundraising, mentorship or hiring new talent. Meaningful relationships cant be established overnight, so its important to get a head start.

This article was originally published by exploreB2B on 11/26.2014.

ExactDrive allows businesses to log onto a self serve advertising platform quickly and manage their entire campaign details from specific online targeting, to placement and inventory. ExactDrive announces its newest milestone of 1,000 worldwide user signups for its online self-serve advertising platform, aiming to give businesses an unprecedented tailored control of their online advertising campaigns.

Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying and the truth behind them.

As we move into the digital age, machines are taking on a much bigger role in online ad buying. In fact, according to a new study by Magna Global, (the ad buying arm of Interpublic Group), programmatic buying, in which marketers use computerized systems to target users based on consumer data and Web browsing histories, is expected to jump 52 percent by the end of this year, to $21 billion globally.

This impressive growth is being fueled by a desire from marketers to cut transaction costs, improve efficiency, and see a stronger return on investment of ad spend.

Programmatic is a major departure from the traditional online ad buying process, in which digital ads are bought and sold by human media buyers and salespeople. Programmatic buying automates the processes that humans have historically had to deal with, like sending insertion orders to publishers and dealing with ad tags.