Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN, Milwaukee, WI and SouthWest Florida.
Tim Nichols is also a contributing author on Forbes.com.
Leading online advertising and Internet marketing firm participating in Washington, D.C. conference (CampaignTech) focusing on impact of technology on campaigns
Saint Paul, MN – ExactDrive is joining Campaigns & Elections magazine as a co-sponsor of the 2012 CampaignTech Conference to be held Thursday, April 19 and Friday, April 20 in Washington, D.C.
The moment I even thought about writing this column I knew it would be criticized. Not because the column is offensive or insulting but because it challenges the usefulness, accuracy, and cost-effectiveness of a targeting methodology (behavioral targeting) that generates a lot of revenue and makes a lot of people a lot of money.
Tim Nichols is the Principal Media Director at Exact Drive (they offer a suite of online advertising services). We recently spoke with Tim about his experience and a newly launched partnership.
San Francisco, CA (PRWEB) March 26, 2012 - Digital media agency Exact Drive and display ad design platform Canned Banners are announcing a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display advertising campaigns by personalizing ad creative in real time for each viewer.
Available as a single, unified offering, the service includes: media strategy and planning, dynamic ad setup, campaign management and reporting, and ongoing performance optimization. Advertisers may learn more at http://www.exactdrive.com/dynamic-ads.
Dynamic ad campaigns identify opportunities where advanced targeting methods can be blended in real time with advertisers’ own product and offer data. In a fraction of a second, this data is used to generate custom-tailored display ads that match viewers’ individual interests. For example, a real estate advertiser might target homebuyers in a given geographic area with nearby listings, or a travel campaign might feature last-minute Hawaiian vacation deals adjacent to contextually relevant travel content.
Online advertising could use some simplification. Anybody that has spent more than two months working in the online advertising space will tell you that it is a fast-paced, complex, confusing, always changing, and exhausting industry that has few, if any, dedicated rules, set procedures, or processes that everybody agrees with and follows. Even companies offering the same services use different names to refer to the same thing: online advertising, Internet marketing, display advertising, and so on. Luckily, some companies are dedicating themselves to making certain tasks a little simpler. San Francisco-based start up Canned Banners is an example of such a company, not to mention their expertise in dynamic ads.
Online Political Advertising is on the rise and as a result ExactDrive is getting a lot more involved. Please see our press release below.
WASHINGTON, DC, February 9, 2012 – Internet Broadcasting and ExactDrive announced today an agreement to provide political and issue advocacy campaign advertisers with digital advertising offerings that will combine professional creative development and advanced voter targeting. The announcement was made by executives of the two companies at the Conservative Political Action Conference meeting today in Washington.