Digital Media News

ExactDrive is excited to be included in a recently article posted on Forbes.com. This post was written by Tim Nichols of ExactDrive Inc.

The fallout from a PR crisis may drive a business to try to reinvent itself in the eyes of the public. In such a case, rebranding is about more than simply changing the look and feel of the company’s marketing and advertising. A crisis-driven rebrand must be authentic if it is to achieve the purpose of rehabilitating a brand below the surface.

Advertising online can really boost the bottom line of your business because of the reach of the Internet. Across the globe, we all use the Internet and access content. And not only is your net of potential customers vast, but the Internet also allows you to reach your leads instantly. There’s zero lead-time in the digital world.

Make sure that you accurately measure your online advertising campaigns and embrace an interactive approach to business. With the Internet, you can get instant feedback from the public on your marketing ideas. That feedback could be in the shape of an online form, a survey or a conversation on a social media platform. Either way, use this as a bonus opportunity to grab an email address and market future products and services to your audience.

ExactDrive recently had the opportunity to be interviewed by Techiestuffs, which is a rapidly growing Tech blog which strives to provide a timely and quality Tech updates.

A startup is only as good as its leader, and having a bold leadership style is often the determining factor behind a startup’s success. Not only will a CEO’s style set the pace for the rest of the company, but it will also determine the degree of respect and trust that a startup’s employees have for it. Though leadership styles vary greatly, and there’s no single correct one, there are some universal traits that set great CEOs apart from their not so remarkable counterparts. We asked 10 CEOs of successful startups what the key elements of their leadership style were, and how they led to their startup’s success. Here’s what they had to say.

This article was originally published by TechNoven.com, a leading Tech Style Magazine navigator.

Encouraging and fostering innovation among a startup’s employees can often be one of the most important factors in accelerating a company’s growth trajectory. While its often assumed that the CEO should be the one responsible for coming up with ideas that generate growth, it is the employees that are in the best position to know what is working and what isn’t. Most successful startups recognize this and provide a space for employee’s to suggest ways that the company can continually improve.

Doing so not only encourages employees to be proactive and seek ways to improve the company, but also fosters a company culture that encourages innovation and creativity. We spoke to 5 different startup founders and asked what the methods they use for encouraging innovation among their employees, here’s what they had to say.

ExactDrive was recently interviewed by StartupNation, a premiere source of information and resources for small business owners looking to start or grow their business.

Startups, like any business, cycle between periods of stagnation and growth. At times, everything goes according to plan, and the only thing left to do is focus on maintaining consistency and scaling your services. Other times, for one reason or another, company growth stagnates and the team as a whole must focus on retention and figure out how to jump start the growth cycle again.

Though these stagnations are certainly frustrating, they are an important part of any startup’s lifecycle as they provide an opportunity to reflect on what you as a company need to do to better your services. We spoke to 10 founders at different stages in their careers and asked what actions companies should take during periods of stagnated growth. Here’s what they had to say.

The ability to effectively manage and keep track of long-term company goals is one of the most critical factors contributing to a young startup’s success. Doing so successfully however is more difficult than one might imagine, especially considering the numerous obstacles and opportunities for distraction that arise during the course of scaling a business.

Startups that are doing well are often tempted into taking more projects than they can realistically manage, taking energy and resources away from existing clients and undermining its ability to retain its customer-base. For startups that are underperforming on the other hand, worrying about the company’s long-term trajectory can seem irrelevant compared to the day-to-day struggle of simply staying afloat.

We spoke with five startup founders and asked what their best advice was for achieving long-term company goals, here’s what they had to say.

Despite best efforts, discrepancies in statistics are still quite a big issue for advertisers and publishers or between the advertiser’s statistics and the advertising platform's statistics. Typically, discrepancies of up to 10% can be acceptable; however, at times they can reach 20% and more. There are many different reasons why discrepancies occur. For example, counting methodologies can differ between parties, as each party can potentially count an impression at a slightly different point in the delivery of an ad (i.e. publishers can count impressions at the time the ad request is sent, while advertisers can count an impression when the creative/ad is delivered).

One thing to take into consideration is that before investigating any discrepancies always ask for most granular 3rd party report (e.g. hourly or at least daily). If discrepancies occur very suddenly, always check if anything was changed in campaign setup, (e.g. new creative added, new inventory sources added etc.).