WASHINGTON, DC, February 9, 2012 – Internet Broadcasting and ExactDrive announced today an agreement to provide political and issue advocacy campaign advertisers with digital advertising offerings that will combine professional creative development and advanced voter targeting. The announcement was made by executives of the two companies at the Conservative Political Action Conference meeting today in Washington.
The two companies will work together to deliver an end-to-end digital advertising solution. Campaign advertisers will be offered high-quality, video-embedded online ad creative, designed to leverage the visual impact of TV, coupled with the crucial flexibility to update a candidate’s message easily and quickly. These ads will be digitally distributed by Exact Drive using that company’s proprietary ad delivery technology — which enables micro-niche targeting at the domain, category, contextual and behavioral levels.
“We don’t believe any digital advertising solution this focused and comprehensive has ever been offered to political advertisers,” said Elmer Baldwin, President and CEO of Internet Broadcasting. “We’re enabling advertisers to match the right kind of messaging with the right kind of targeting — so they reach precisely the audience demographics they want to reach, when they want to reach that audience. Campaigns want one complete solution providing professional creative, a trustworthy platform, specific targeting, detailed analytics – and, importantly, the freedom and flexibility to turn on a dime. With today’s announcement, they now have that.”
“Political campaigns and advocacy organizations are learning that intelligently targeted communications can be enormously powerful when the right message is matched with the intended audience quickly, efficiently and effectively,” said Dan Nichols, President of Exact Drive. “Exact Drive already has had excellent success on behalf of political organizations and, in joining forces with Internet Broadcasting, we’re able to advance the art of digital political outreach dramatically.”
Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based publishing platform, original syndicated content, and sophisticated local advertising. Internet Broadcasting has had a long-term focus on serving local television companies, and leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company’s Post-Newsweek Stations group, and Turner Broadcasting are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul. For more information, visit www.ibsys.com.
ExactDrive plans, manages and optimizes Internet advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. The company has handled campaigns for numerous corporate clients including AmericInn, Benjamin Moore, Disney World Resorts, Travel Leaders and NCC Media; association clients including the Alliance of Automobile Manufacturers, Coalition of Minnesota Businesses, and the St. Paul Area Chamber of Commerce; and political clients including the American Conservative Union and Freedom Club State PAC. Founded in 2009, Exact Drive has offices in Washington, DC, Austin, TX, Phoenix, AZ and is headquartered in St Paul. For more information, visit www.exactdrive.com.
Contact:
For Internet Broadcasting:
Tom Campo
Campo Communications, LLC
(212) 590-2464
tom@campocommunications.com
For Exact Drive:
Brian McClung
Exact Drive, Inc.
Office: (651) 717-4182
Mobile: (612) 965-2729
brian@exactdrive.com