Digital Media News (11)

Jun 19, 2020 11:59:00 AM

3 Critical Ways To Avoid Mobile Advertising Mistakes

Mobile phones are an integral part of our culture, and while a growing number of advertisers are recognizing mobile as a powerful gateway to direct contact with a large proportion of the public, many mobile advertising campaigns are being executed ineffectively, leading to disappointing campaign results.

While we all make mistakes here and there, a major mobile faux pas can leave quite an unfavorable impression of your brand with customers.

Here are 3 common mistakesmarketers have made with their mobile advertising campaigns and how you can avoid them.

Jun 17, 2020 11:54:00 AM

Three Critical Retargeting Strategies

Depending on whom you ask, conversion rates on websites hover around the 2 - 3% mark. This leaves at least 97% of website visitors with unfinished business potential. While your maximum unrealized potential isn't likely to be 97%, it's not 0% either. Somewhere between these two extremes lies the size of the missed opportunity - and this is where retargeting comes in.

Retargeting is a tool designed to help companies reach that elusive 97% of users who don’t convert right away.These visitors abandon the sales funnel for many reasons;they mayjust be window shopping, or not have their credit card on hand; but in the highly competitive world of online advertising, it is more important than ever to maximize the value of each visitor that shows an interest in your brand.

What is retargeting?

Retargeting is an advertising strategy in which marketers attempt to 're-attract' previous website visitors by serving them with highly-targeted ad campaigns and personalized advertisements.

Jun 15, 2020 11:47:00 AM

What’s The Secret How To Advertise To Millennials?

To sell to any audience, you have to understand them. You need to discover how they think, act and what motivates their purchase decisions – and this is especially true of the Millennial Generation, also known as “Generation Y”, who represent the consumer market of the future.

This generation, (born between 1980 and the early 2000’s), has grown up in a technological world. Unlike previous generations, they have lived their whole lives knowing what television, computers, and telephones are. They have witnessed the rise of the Internet and are used to having an immediate, ever-present source of information at their fingertips. They are also founders of the revolutionary social media movement.

This tech-savvy, media-connected generation is unique. They engage with brands far more extensively, personally, and emotionally than any generation before, and marketers require a unique approach to reach them.

Jun 12, 2020 11:42:00 AM

5 Online Marketing Tips to Capture the Attention of Your Target Market

In the online world where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Not only do you have to compete with large companies that have strong marketing departments, you also have to compete with social media and many other distractions. However, this does not mean your online marketing efforts have to be over the top, or cost you tons of money to get you in front and center of your prospective buyers.

Jun 10, 2020 11:37:00 AM

Video Advertising Builds Brand Awareness

When you want to engage consumers and build brand awareness, there’s no denying the impact of video advertising. By connecting the power of sight, sound and motion you’re onto a winning formula that can captivate your audience and filter out some of the other digital distractions that people are faced with every day. What’s more, if you go viral you’ll be onto something huge that could transform your business.

The proof is in the stats. YouTube receives more than 1 billion unique visitors every month and they’re watching more than 6 billion hours of video. Between mid-2012 and mid-2013, mobile video advertising grew by 1,260% to roughly $40 million, and video’s share of online and mobile display has grown by 50% to 18%.

Jun 8, 2020 8:30:00 AM

The Importance Of Blogging In The Digital World

Blogging has come a long way since it first appeared in the late 1990’s. It was originally used as a platform to share a person’s thoughts, feelings and opinions. In today’s digital world however, blogging is regarded as a powerful, long-term marketing asset that can generate traffic and leads to your business.

If your company does not have a blog that is updated on a regular basis, you are missing out on an opportunity to increase your company’s visibility, client base and bottom line.

Why is blogging important?

1.) Blogging drives traffic to your website:

Blogging is an ideal way to increase the amount of traffic your website receives. If you provide information that is engaging and relevant to your audience, it will encourage repeat visits to your website.

Jun 4, 2020 10:30:00 AM

Mobile Advertising: 4 Tips To Be Successful

Mobile advertising is becoming more and more popular and important all the time. It’s no secret that we’re deserting our desktops for tablets and smartphones; in fact, mobile traffic is set to overtake desktop this year. With a mobile device people can do so much more on the Internet: anytime, anywhere. So above anything else, today’s marketing teams should be focusing on these ‘always-on’ consumers.

Take a look at the stats to see how this mobile advertising trend is exploding:

- UK advertisers invested an average of £1 in every £6 they spent on digital mobile advertising last year.

- Spend on mobile advertising doubled year on year to pass the £1bn mark for the first time. And mobile ad spend is expected to nearly double again in 2014 to almost £2.26 billion (32% of total digital).

- On the back of this, m-commerce is expected to increase by 53.3% in 2014, more than triple the 15% growth rate for retail ecommerce.

Jun 3, 2020 11:20:54 AM

The Importance Of Mobile Advertising

Mobile advertising is not only alive and well but is fast becoming a key component to a growing amount of successful digital media plans. It’s been predicted that 1.75 billion people worldwide will own a smartphone by the end of 2014. Mobile phone users are rapidly switching over to smartphones as devices become more affordable and 3G and 4G networks advance. It’s this smartphone explosion that gives brands the opportunity to connect with consumers in a real-time, real-world environment. It’s an advertiser’s dream.

But it’s not all plain sailing, and in some ways, mobile is a complex advertising method. One of the reasons advertisers and marketers are faced with challenges is because, from an advertising perspective, mobile is so different to web. Browser cookies aren’t available to follow people and get to know their likes and dislikes; user attention is short and frequent, spread between apps and browsers, maps and messaging; and although smartphone users check their phones up to 150 times a day, it’s often only for seconds at a time.

May 3, 2020 2:59:11 PM

How to Lift Your Mood During Quarantine

During quarantine we all have our good days, our bad days and our even worse days, hopefully to forget. There are many ways to lift your mood, and while in quarantine we think you can indulge yourself a little. You need to take care of your mental, physical and spiritual health. Here are some sure ways to heighten your mood and turn a cloudy day into a beautiful sunny day.

Jan 22, 2020 10:05:08 AM

10 Ways Agency Pros Can Keep Their Teams Abreast Of Industry Trends - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post was written by Tim Nichols of ExactDrive Inc.

From social media management to podcast production, the agency industry is changing as quickly as any. Companies need to be able to adapt to these changes as quickly as possible to remain competitive in the marketplace.

Agency leaders are tasked with making sure that not only they, but their teams, are up-to-date with what’s new in the industry. Below, 10 members of Forbes Agency Council share their favorite methods for keeping their team on track with agency trends.