Digital Media News (13)

Dec 6, 2018 9:03:00 AM

11 Ways To Leverage Customer Testimonials And Brand Ambassadors - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.

In this day and age, people are inundated with repetitive ads, one right after the other. But people want to connect with other people, not just ads they know are targeted to them.

Brand ambassadors can act as a trusted source with a direct line from your product to your client base, as long as their engagement is organic and honest. That honesty and human connection are why a stellar customer review or organic brand ambassador can often go further than an ad and truly convince someone about the quality of your company’s product or service.

With all of the marketing advice out there, it can be difficult to know which strategies are the most effective for your company and vision. To help you create authentic promotion, we asked 11 members of Forbes Agency Council to share their most successful ways of leveraging customer testimonials or organic brand ambassadors. This is what they had to say:

Nov 29, 2018 9:02:00 AM

10 Ways To Differentiate Your Inbound Marketing Content Strategy - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.

Many brands now use an inbound marketing strategy for reaching their audience. This means drawing potential customers in and driving traffic to a specific landing page through engaging, relevant content.

While content marketing can be highly effective when done right, even the best marketing assets can suffer in the face of information overload. To cut through the clutter and reach an audience that's already overwhelmed by content, you need a strong point of differentiation.

Below, 10 members of the Forbes Agency Council explain how to create a content marketing strategy that truly resonates with your target market.

Nov 20, 2018 9:02:00 AM

Key Trends For Mastering Digital Marketing

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing.

In the past, all you needed to do to grab a customer's attention was place the right advertisement in a newspaper or throw a banner onto a website page. Today, the average customer has learned how to block or zone out most traditional forms of marketing. This means that today's promotional experts need to be consistently ahead of the curve if they want to master digital marketing.

If you're still struggling to make your digital marketing strategy work for your brand, here are some crucial trends you'll need to address.

Nov 15, 2018 9:02:00 AM

Turn Praise Into Power: How To Make The Most Of Your Company's Accolades - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.

Company and personal accolades provide great opportunities for promoting your brand. Not only do the accolades shine a spotlight on what you or your company is doing right, but they are perfect for social media sharing. Whatever form the praise is in can be translated across myriad platforms, sharing the good news and getting loyal customers hyped about the company’s success while drawing interest from new audiences.

But the key is in how the information is utilized. So, what are the best ways to make the most of a company or personal accolade? Below, 13 members of the Forbes Agency Council share insider tips on effectively utilizing accolades.

Nov 8, 2018 9:01:00 AM

10 Ways To Encourage Collaboration Between Your Sales And Marketing Teams - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.

Companies now have more access than ever before to consumer data. This allows for greater personalization in sales and marketing efforts, particularly in agencies that practice account-based marketing (ABM).

When executed properly, ABM can lead to better client relationships and greater brand engagement. However, to work together effectively, your sales and marketing teams need to be aligned and work together to create a targeted, collaborative plan. To get both teams on the same page, try the following strategies from 10 members of the Forbes Agency Council.

Nov 1, 2018 9:27:00 AM

13 Do's And Don'ts For Handling A PR Crisis Over Unethical Leader Behavior - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols, co-founder of ExactDrive Inc.

In the era of #BlackLivesMatter and #MeToo, social justice issues -- especially as they relate to corporate ethics -- have come to the forefront of many consumers' minds. High-profile brands no longer think twice about ousting executives over racist rants and harassment allegations -- just look at Papa John's and Nike.

Of course, it's not always as simple as firing the offending person. When someone who publicly represents a brand does wrong in the eyes of consumers, that company has a long road ahead of them to recover their image and reputation.

Oct 25, 2018 9:17:00 AM

Vetting An Influencer? 10 Steps To Determine If They're Worth The Investment - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.

Influencer marketing has become an incredibly popular strategy for brands that want to reach audiences via the people they're already paying attention to. This tactic doesn't come without its challenges, though. The process of working with influencers isn't always cut-and-dried, and building an effective relationship requires a certain level of transparency and vetting. After all, you don't want to invest your time and resources into an influencer who has inflated vanity metrics or causes controversy for your brand with their behavior.

We asked a panel of Forbes Agency Council members about the criteria agencies and marketing departments should use to evaluate potential influencers before hiring them. Their best answers are below.

Oct 17, 2018 9:38:00 AM

What is a Digital Media Buyer?

As the era of digital transformation continues, new roles have begun to appear in the marketing world. One common professional responsible for improving brand exposure and increasing awareness is the digital media buyer. In fact, today, the position of digital media buyer has emerged as one of the most highly desirable roles in the advertising industry.

For decades, marketing teams have relied on media buyers to find places for promotions in relevant environments. In the past, media buyers looked for ways to implement television campaigns on the correct channels to drive purchases or help companies to stand out with newspaper and magazine ads. Today, digital media buyers support the creation and implementation of campaigns on multiple new platforms, all the way from social media, to online video.

Oct 11, 2018 9:20:00 AM

ExactDrive and Factual Partner to Provide Enhanced Location Targeting

The advertising industry is going through a period of structural change as marketers continue to focusthe bulk of their ad spend and energy on reaching a mobile audience. Since your consumers are constantly on the move, it’s imperative that yourad strategy keeps up.

ExactDrive is thrilled to announce our new partnership with Factual, a location-based data company offeringcustomizable audience building tools to ensure you’re reaching the right audience at the right time. By leveraging Factual’sGeopulse Proximity and Audience solutions, you’ll be able to target potential customers based on their real-world behavior using the best data available in the mobile market.

Oct 4, 2018 9:33:00 AM

Eight Agency-Recommended Tools For Analyzing Your Data - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols, co-founder of ExactDrive Inc.

Good data is important for any business to have. What's even more essential is the ability to analyze and draw actionable insights from that data. Otherwise, that valuable information becomes nothing more than numbers on a spreadsheet.

There are tons of third-party tools and methods available to help you use your business data to its fullest potential, but with so many options, it's hard to know which ones to try. While you ultimately need to choose the solutions that work best for your business, the experts at Forbes Agency Council highly recommend the following based on experience.