Digital Media News (2)

Feb 22, 2022 12:02:00 PM

4 Essential Tips To Get You Started With Mobile Advertising

With mobile advertising, you have the ability to reach your target market no matter where they are. If you’re looking to get started with this powerful marketing tool, we’ve got some tips for you. Keep these in mind when creating your first ad campaign and you should be well on your way to success.

Mobile advertising is a great way to reach your customers. You can advertise on the go, which means you have more opportunities for getting in front of people who are hunting around online at any given time! I'm sure we've all seen those flyers or print ads that just seem so outdated nowadays - they don't work anymore because people search online before deciding what product/service might be right for them (or even if it's something new).

Feb 17, 2022 11:47:00 AM

How In-App Advertising Should Change Your Media Strategy

Shopping. The end goal is the same, but the process has changed dramatically over the years. It is said that two-thirds of the World’s Internet consumption will come via smartphones and tablets. What does that mean for your business? Well, the mobile experience will change how we shop forever and that means your advertising campaigns need to be different too.

Smart brands know that apps build loyalty. Most mobile users seem to want an app to enhance their shopping journey, whether they’re looking for groceries or a new sofa. On a broad level, apps present advertisers with a unique opportunity to interact with consumers who could become brand advocates.

In-app advertising is effective. While some people continue to harbor reservations about clicking on banner ads within a web browser context, in-app advertising is far subtler. Those sorts of ads are less intrusive and don’t interrupt the user’s experience in the same way. Because of those reasons, people are more reception in-app advertising.

Feb 8, 2022 10:15:00 AM

Is Your YouTube Video Advertising Working?

While it makes sense to look at clicks and conversions when it comes to your video advertising campaign on YouTube, you’ll also want to take a look at their Analytics section from time to time. The data they’re providing is based on their understanding of your traffic and its behavior when your video is viewed. Before you put down a chunk of change on an explainer video or hire a spokesperson, you’ll want to have a good handle on how people are consuming your content and how to improve your communication when necessary.

Feb 3, 2022 11:34:00 AM

Guerrilla Social Media Marketing Case Study: Ford Motor Cars

With over one billion people using social media channels across the globe, it has become a powerful communication and marketing channel that we cannot afford to ignore.Social networking sites allow for viral marketing and word-of-mouth promotion to be very effective because of the high levels of consumer engagement.

But with so many businesses making use of social media, it’s not enough just to set up an account and post generic items once or twice a week. Social media advertising offers far more potential than that.

Jan 28, 2022 9:30:00 AM

Is There Really “No Such Thing As Bad Publicity”?

According to Brendan Behan, an Irish writer and playwright, there‘s no such thing as bad publicity - except for your own obituary. Is he right?

Businesses that find success through controversy might be scorned in public, but theycan often attract enough consumers to suggest that the emotional responseacts as a form of free advertising. And in terms of their bottom line, they may not seem to suffer. Maybe they have a monopoly on the marketplace and a league of followers who love what they do enough to revel in the controversy (or ignore it)?

But courting controversy is very different from a media stunt or PR campaign turning sour.There’s nothing more powerful than a polished, engaging, and emotive PR stunt. But similarly, there’s nothing more damaging for a business than PR going pear-shaped. Here are some media of the biggest disasters – do you agree with Mr. Behan?

Jan 25, 2022 10:15:00 AM

Do you know how digital media buying is evolving?

Digital media buying is rapidly shaping the digital marketing industry. It's no longer about just digital ads on websites, but digital ads everywhere across various channels and mediums. To position your business or your digital ad agency ahead of the competition, it’s important to understand what digital media buying is all about.

Jan 18, 2022 5:18:00 PM

The Benefits Of Bitcoin For Business

Virtual currencies are not a new phenomenon. From airline miles to Second Life’s Linden Dollars, virtual currencies have been around in one form or another for over 40 years. However, it’s only recently that Bitcoin, the world’s first decentralized peer-to-peer digital currency, has caused a real stir in the online community.

In case you’ve somehow missed the hype, Bitcoin is a new kind of “money” that isn’t really money at all. It’s the world’s first crypto-currency;that exists in the virtual world and is controlled by computer technology, rather than a Government or bank. This “digital money” can be used to buy anything (where the currency is accepted)and can be sent directly from person-to-person, in any country.

Bitcoins are held in virtual wallets with unique keys. Transactions are made by sending bitcoins from one wallet to a unique key associated with another wallet in a cryptographic process that is verified by computers across the bitcoin network.

Jan 13, 2022 9:15:00 AM

What Are Key Performance Indicators in Marketing?

Key Performance Indicators or "KPIs" form an important part of the data that companies need to explain how they're progressing towards their marketing and business goals. However, many people today feel unsure about what a KPI might be in the marketing world.

In basic terms, a key performance indicator is simply a measurable component that can be used to demonstrate the efficiency with which a company achieves their business objectives. Organizations use KPIs in their marketing campaigns to determine whether they're spending their budget in the right areas.

Jan 11, 2022 3:55:00 PM

Dynamic Product Retargeting

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. A while ago when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, it was found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click-through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

Jan 5, 2022 10:45:00 AM

4 Myths You Should Ignore About Retargeting

Retargeting is a highly effective online advertising technique that directs your ads to people who have previously expressed an interest in your product or service by visiting your website. It allows you to remind them how great your product or service is, and why they should choose your brand.

Despite the fact that retargeting has become an integral digital advertising tool, many misconceptions still exist about it.

Here are 4common retargeting myths, and why you can ignore them:

Myth #1: Retargeting is only for Retail

There is a common misconception that retargeting is exclusively for retail businesses. While it’s true that e-commerce businesses make the most use of retargeting, it can provide significant benefits to businesses in all sectors.

If you are directing traffic to a lead capture form or landing page, retargeting can help keep your brand at the front of users’ minds while they are in the evaluation process. This is especially helpful in a B2B context because the sales cycles tend to be longer than in B2C transactions. Serving retargeted ads, such as static banner ads or dynamic display ads, will keep your company ahead of the competition, and nurture leads through the funnel.