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ExactDrive was recently quoted in an article posted on Noobpreneur.com, which is an award winning small business online magazine offering tips and ideas for small business owners and those who want to enter entrepreneurship with the right mindset.

Plato once stated that the beginning stages are the most important in any type of long-term work endeavor, and while this is certainly true, there are many entrepreneurs that take this advice a little too seriously.

As most of you know, being an entrepreneur isn’t simply a job, but a lifestyle, and this is especially true when running a startup. Between the long work hours and the addicting mix of excitement and anxiety that come with launching a business, many entrepreneurs tend to forget what really matters most, that being their personal life and their personal well-being.

ExactDrive was recently quoted in an article posted on EFactor.com. EFactor Corp. is the parent of EFactor.com, the world's largest niche social network for entrepreneurs which provides its members with the people, tools, marketing and expertise to succeed and make real, trustworthy and lasting connections.

If you’re not growing, you’re dying. This age-old quote is an all too relevant mantra for any business hoping to enjoy long term success.  Constantly growing however requires an outpouring of all the creative and inspirational energies from founders and visionaries into the company’s ethos and objectives – energy that can dry up and that may need an occasional refilling.

ExactDrive was recently quoted in an article posted on SiteProNews.com. They offer the latest articles and breaking news on technology, social media, search engines, SEO, business, marketing, content writing and webmaster resources.

A common trait among most successful entrepreneurs is their willingness to observe and learn from the experiences of others. In doing so, they can avoid many of the painful and unnecessary mistakes that are faced by newly launched entrepreneurial ventures, and focus instead on establishing long-term and sustainable growth.

While all advice may be valuable to a certain degree, it’s important to remember that the individuals who are giving that advice often derived their experiences from different contexts and circumstances. With this in mind, you should remember that those contexts may not necessarily apply to the vision that you have established for your business, and then decide whether that advice will actually help you, or if it might actually set you back.

In many ways, technology has really helped advertising professionals. Most of us have access to a smartphone or a tablet and, while we’re pickier about which ads we engage with, we’re always actively looking for content. So, if PR, marketing and advertising creatives are clever enough to blur the distinction between ads and interesting content, consumershave never been so accessible.

But the problem with technology is our addiction to these devices. Research has shown that we’re looking at our gadgets morning, noon and night - most people don’t leave home without their smartphone and they’re just as comfortable taking it in the toilet as they are using it in bed.

We’re seemingly obsessed with checking our Facebook feeds, tweeting our opinions on the latest news and sharing business articles on LinkedIn. And we haven’t even touched upon Pinterest, YouTube and the rest.

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you?

There’s no shortage of advertisers trying to capture the attention of the Millennial generation – the challenge is to find even a moment of relevance amid the cacophony of tweets, Facebook updates, and every other platform that defines the current age of casual communication.

One of the newest and most popular platforms is Snapchat, which presents advertisers with a challenge: how to engage consumers via an app in which the content disappears shortly after being viewed?

What Is Snapchat?

Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos, known as "snaps." The sender determines how many seconds (one to 10) the recipient can view the snap before the file disappears from the recipient's device. Messages can only be viewed once, and during the viewing period, the recipient must maintain contact with the device's touchscreen, or the snap disappears.

ExactDrive was recently quoted in an article posted on TechGyo.com. TechGyo is a leading technology web blog, specialized in topics like Internet, Twitter, Computer, Blogging, WordPress, Social Media, Make Money Online, Search Engine Optimization and more. TechGyo Technology blog was launch on April 2010 by Sreejesh Suresh.

The article asked a several startup executives and owners at different stages in their careers about how they prepared their startups for long-term growth.

1. Develop Meaningful Relationships

The best way to prepare your start-up for long-term growth is to start curating connections and increase the network. Along the way, its extremely important to have people who believe in your product and can introduce you to others who might prove to be beneficial, be it for fundraising, mentorship or hiring new talent. Meaningful relationships cant be established overnight, so its important to get a head start.

You know you've created a winning advertising campaign when you can continue to use a theme over and over again. What this shows us is that it’s important to understand human psychology. We’re humans and we don’t like change. People love to see stories, characters and themes progress and develop - just think back to the Bisto family in the 80s.

On a crueler note, Delitesrecently showed how powerful advertising continuity can be. Back in 2012, they ran a very successful campaign that went viral, much to the envy of many a guerrilla marketer. The campaign was based around the theme: how far would you go for fantastic Delites? The premise was very simple – people had to do a variety of menial tasks to earn snacks.

This article was originally published by exploreB2B on 11/26.2014.

ExactDrive allows businesses to log onto a self serve advertising platform quickly and manage their entire campaign details from specific online targeting, to placement and inventory. ExactDrive announces its newest milestone of 1,000 worldwide user signups for its online self-serve advertising platform, aiming to give businesses an unprecedented tailored control of their online advertising campaigns.