Digital Media News

There’s no doubt that when NFL Super Bowl XLVIII kicks off on February 2 at MetLife Stadium in New Jersey between the Seattle Seahawks and the Denver Broncos it is going to be a very tough fought and exciting game to watch.

I have been an entrepreneur and a business owner one way or another in the online advertising industry since 2003. That's a healthy amount of time thinking about competitive advantages, payroll, regular banner ads Vs. dynamic display ads, campaign optimization strategies, brand safety, growth opportunities and so on.

I’d like to share a few insights that I have picked up along the way. Some thoughts are online advertising focused and others are just thoughts.

Founded in 2008, Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags, and then correlating the data those tags generate into a clean, actionable source. I recently had the opportunity to interview Ali Behnam, president of tag management and data distribution company Tealium.

Welcome to 2014!

First, lets discuss the subject of this email. I think media buyers are the clear winners of binge drinking over New Year's. The online advertising industry gets a bit nutty leading up to the Christmas / Holiday Season. Come post tax day in April, accountants will be leading all professions in regards to drinking quantity and hangover intensity levels. Except for maybe Manhattan bankers, they seem to be equally hammered year-round.

A lot of people that work in the advertising industry believe that stress and advertising go hand-in-hand. Well, forget about stress, no really leave stress at the door whenever possible. It's the mind and body killer. Ever read "Dune"? Yes? Well then you know what I'm taking about. No? Well read the following closely then, this may just make your life feel so much less stressful. Oh, and everyone already knows that alcoholism will kill Don Draper, unless lung cancer kills him first.

Who would have thought retargeting is working too well? Was your significant other less than surprised when they unwrapped their present? Several friends have complained about retargeting ads showing up displaying potential gifts in banner ads to their significant other, the sassy kids are even less impressed, yawning while opening the bat mobile Lego they knew was already under the wrapper.  "Thanks Mom", they drone, so much for the surprise. I recently read the popular blog post, "How Ad Retargeting Ruined Christmas" by Danny Sullivan complaining about a similar scenario.