Digital Media News (8)

Mar 29, 2021 8:15:00 AM

7 Ways To Improve Your Conversion Rate Right Now

If you're looking for easy-to-implement ways of boosting your website ROI, then conversion rate optimization may be the most effective solution. For those new to the idea of online marketing, your conversion rate refers to the amount of visitors that engage in the action that you're hoping for, when visiting your webpage. The more your conversion rate improves, the more your revenue increases.

Of course, conversion rate optimization takes time and effort, but there are ways that you can start to enhance your CRO power quickly and easily. Following are some of the best tips and tricks for improving your conversion rate, right now.

Mar 23, 2021 10:00:00 AM

4 Major Benefits Of Programmatic Mobile Advertising

Today, there are almost as many cell-phone subscriptions as there are people on earth and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of timeon them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.

What is mobile programmatic advertising?

Programmatic advertising is the automatic buying and selling of media opportunities on digital platforms. The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.

Mar 9, 2021 1:42:05 PM

4 Compelling Reasons Why You Need Mobile Advertising

Mobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. So, what’s so great about mobile advertising? Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.

Feb 24, 2021 9:15:00 AM

What is video advertising? 4 Video Ad Examples

We all watch online videos in some form today. Whether it’s checking out the latest viral crazes on Facebook, or catching up with our favorite TV shows, we flock en masse to consume video content, and we just can’t seem to get enough of it. Now factor in video advertising into the mix.

The boom is wholly due to the rise of digital media and the proliferation of ever more sophisticated mobile devices, improved broadband coverage and 4G services.And our insatiable appetite for video has not gone unnoticed by advertisers, and as a result, there has been substantial growth in the video advertising market too – with the latest projections suggesting that video ad spend will reach a staggering $6 billion by 2018.

Advertisers love video advertising because videos are fairly inexpensive to make and post, and they can stay online attracting views for as long as you want.

Feb 19, 2021 11:21:00 AM

How to Build a Successful Programmatic Media Buying Strategy

As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.

As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.

Feb 16, 2021 1:44:49 PM

What’s The Difference Between Search Retargeting & Site Retargeting?

As an online advertising you have probably heard the terms “search retargeting” and “site retargeting” talked about quite often. But if this is your first foray into digital marketing, you may think these terms are interchangeable – but they are not. Here’s why.

Search Retargeting

Most people still think of search retargeting as site retargeting; the practice of targeting users who have already visited your site in the hope of getting them to come back and make a purchase. But search retargeting is entirely different.

Jan 26, 2021 12:59:41 PM

How To Rebrand After A PR Crisis: Nine Experts Weigh In - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. This post was written by Tim Nichols of ExactDrive Inc.

The fallout from a PR crisis may drive a business to try to reinvent itself in the eyes of the public. In such a case, rebranding is about more than simply changing the look and feel of the company’s marketing and advertising. A crisis-driven rebrand must be authentic if it is to achieve the purpose of rehabilitating a brand below the surface.

Dec 28, 2020 9:30:00 AM

15 Powerful Ways To Establish Credibility For New Businesses - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.

For a business to succeed, consumers must view it as a credible authority in its space and trust that it offers something of value to them. Of course, trying to establish your company’s credibility when you are new to a market can feel like a chicken-or-the-egg kind of situation: How can you be seen as trustworthy and credible when you haven’t yet built a strong reputation in your industry?

Dec 21, 2020 12:29:00 PM

What Makes For a Really Great Retargeting Campaign?

A rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.