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ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.

As marketers across the globe have learned, video has become one of the most effective ways to engage an audience. A few months ago, AdAge reported that Amazon is experimenting with video ads, which are muted and played automatically, for “otherwise static” product listings. These 10 to 15-second silent ads allow brands to promote their products and special deals.

Because a lot of mobile video content is watched on mute, marketers now need to focus on creating highly engaging visual content that hooks a viewer without the aid of sound. Below, nine Forbes Agency Council members explain how to do it.

Sell It Without Sound: Nine Ways To Capture Attention With A Muted Video

Members of the Forbes Agency Council weigh in.IMAGES COURTESY OF FAC MEMBERS.

 
Full article can be found here.
 

Topics: Forbes, Forbes Agency Council, Video, Capture Attention

Kelsey Gusho

Written by Kelsey Gusho

Food enthusiast. Friend of animals everywhere. Zombie ninja. Coffee guru. Green Bay Packers Fan. Account manager at http://www.exactdrive.com

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Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
 
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