Digital Media News | Advertising Strategy (2)

Jun 20, 2017 9:56:13 AM

Grow Your Business With Digital Media

If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.

But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.

Dec 3, 2015 8:28:37 AM

5 Retargeting Strategies You Cannot Ignore

Retargeting efforts, known to some online advertising as "remarketing" strategies, can be one of the most potent and effective tools in your arsenal when it comes to continuously attracting and retaining customers.

In general, the process of retargeting means placing a small amount of code on your website, which watches visitors on your behalf. In other words, when a new visitor approaches your website, the small piece of code will leave a cookie on their browser that allows you to continue sharing advertisements with those users - even as they leave your website and travel to other locations on the web. Instead of having to track down your audience and remind them of the valuable products and services you have to offer, your retargeting solution can do the hard work for you, allowing you to focus exclusively on creating effective ads for whatever you have to offer.

Statistics suggest that only around 2% of first-time visitors to your website will convert, and retargeting is a powerful tool because it allows you to focus your attention on the other 98%. These are the would-be customers who have already been exposed to your brand, but didn't convert for whatever reason. Following, we'll discuss some of the retargeting strategies you can't afford to ignore, if you want to make the most out of your conversions.

Nov 19, 2015 11:16:10 AM

3 Important Online Advertising Campaign Strategies

In a World where the common customer often regards obvious advertising schemes with distaste, it's more crucial than ever to be ingenious in the way you construct your online advertising campaign strategies. Sometimes, getting an ad creative to the right person at the right time is enough of a challenge in itself, and as constant innovations roll into the market, there are ever more complex and confusing options available for reaching out to your audience.

We all know that digital marketing has come a long way over the recent years, but the central questions remain the same: Where is your audience? How can you get them to listen?And what will it take to ensure they engage with your brand?

If you're in charge of an online advertising campaign, then it's up to you to keep pace with the ever-changing landscape of media strategies. Fall behind, and you're likely to lose your customers to your competitors faster than you ever imagined. Following are three of the newest online solutions for advertising that you can consider if you want to stay ahead of the game.

Oct 8, 2015 4:06:48 PM

7 Steps For A Winning Online Media Plan

Today, it seems as though studies are constantly proving just how important it is for companies to establish a successful social media plan, if they want to get the most out of their online marketing strategies. Social media advertising is one of the number one ways for most businesses and brands to get their names out into the social sphere, increasing their traffic, improving the relationships that they build with customers, and developing their future within the industry.

Unfortunately, too many companies ignore the benefits that social media could have on their advertising campaign, simply because they believe that putting a winning strategy together will either take too much money, or too much time. The truth is that there may be a lot to think about when it comes to establishing a successful online media strategy. However, once you've got the initial questions out of the way, you should be able to build a plan that works for you well into the future - and it could all take no more than a few minutes. So how can you develop a winning media plan? Just follow these steps:

Aug 5, 2015 9:00:00 AM

The One Campaign Setting That Guarantees Retargeting Failure

Are you aware that about 90-98% of all website visitors don't convert? Getting a slew of traffic to visit your site and check out your services is a great thing - but it doesn't do much if none of that traffic generates sales. Retargeting is a marketing technique that can help you stay connected to bounced traffic, recreating chances for you to turn visitors into customers. With the complex customer journeys and long sales cycles that exist today, creating numerous touch points with your prospects is essential to maximizing your ROI.

Retargeting has been a hot topic in the World of advertising and marketing for the last couple of years. As a solution that enables brands and companies to interact with individuals who have already shown interest in their websites, retargeting goes beyond PPC and traditional online advertising by taking customer involvement to a new level. Unfortunately, that doesn't mean that retargeting is a guaranteed method for success. In fact, a lot of companies learn that failing to retarget correctly can leave them with complete campaign failure.

Jun 17, 2015 8:51:00 AM

Are You Seeing Less Of Your Facebook Ads On News Feeds?

Back in November last year, Facebook made some important changes to their platform; changes that affect lots of businesses. However, many companies aren’t even aware of anything different.

Due to feedback from hundreds of thousands of people, Facebook have decided to alter what appears in a news feed. Research suggested that users wanted a reduction in the number of promotional posts showing up in their feeds.

What’s interesting is that promotional posts are usually driven from pages that users have actually been to. But the fact is, people may head to a page to read or watch something specific, but that can be a very isolated experience. It’s a bit like the fuss made over recommendation engines for the likes of Netflix and Lovefilm. Just because you’ve watched Sleepless in Seattle, it doesn’t mean you want to watch a romcom every night of the week. Essentially, we’re just talking about platforms delivering a more natural service.

May 12, 2015 9:26:00 PM

5 Key Online Advertising Tools

Business is tough in almost every industry these days, but if online advertising is your thing, help is at hand. We think there are 5 online advertising tools that you must take advantage of if you are to leap ahead of your rivals and super-charge your profits.

1. The ExactDrive Advertising Platform

Your first priority is to use the ExactDrive ad platform. Okay, so we’re blowing our own trumpet somewhat, but it’s a pretty powerful service.

Put simply, we built a simple and transparent real-time media buying platform that makes Internet advertising easier for small to medium-sized ad agencies (note: we love helping large ad agencies and brands as well). From selecting your specific demographics and choosing the ideal website inventory to target, through to actually scheduling your ads, the ExactDrive ad platform is an intuitive tool that will automate all your campaigns and help you regain control over your business.

May 6, 2015 9:12:00 AM

5 Critical Tips To Master Online Advertising

According to the National Office of Statistics, in 2014, 38 million adults (76%) in Great Britain accessed the Internet every day (21 million more than in 2006, when directly comparable records began). So making a splash online and advertising in the digital arena is a business no-brainer.

Unlike traditional advertising channels, online advertising is less expensive, far faster to market and easy to measure. But without the right tools, it can be a minefield and tricky to keep a lid on your budget. So if you want the best return for your advertising budget you need to utilize some of the online tools that cangauge how effective and wide-reaching your online advertising is.

In no particular order, here’s what ExactDrive recommendstoensurethat your business, products and/or services are seen by the right people:

Feb 9, 2015 8:00:00 AM

7 Important Strategies For Effectively Branding Your Product

ExactDrive was recently quoted in an article posted on Noobpreneur.com, which is an award winning small business online magazine offering tips and ideas for small business owners and those who want to enter entrepreneurship with the right mindset.

Developing an excellent product does not necessarily mean that a company will become the success story of their respective industry. Entrepreneurial lore is ripe with stories of companies whose less than adequate products outshine their more capable competitors. The primary reason behind this is the former’s ability to effectively brand their product, regardless of whatever shortcomings it may have. The ability to do so has become the determining factor to the success and failure of many companies, especially in a market saturated with so many similar solutions.

Jan 22, 2015 8:00:00 AM

5 Critical Signs You Need Help With Your Facebook Advertising Campaign

Are your Facebook advertising campaigns producing the ROI you want? If not it’s time to look at your advertising strategy. Some companies are rewarded with low-cost leads and healthy profits from their Facebook campaigns, while others simply fail.

There are some common mistakes made by facebook advertisers that are preventingthem from getting the results they want. Consider these five points before embarking on your next campaign:

1. Not having a Goal

When you create a Facebook ad, the first thing to ascertain is what your objective is.
Each Facebook ad should have a specific, measurable goal, and you need to know what metrics you will use to measure your success with that goal.

By focusing on “cost per” metrics, you can improve the effectiveness of you campaign without increasing the ad spend.