Digital Media News | Advertising (2)

Mar 19, 2014 12:59:00 PM

Online Advertising Can Generate Fear and Self-Doubt

Online advertising can be stressful on a good day. On a bad day, it can generate a lot of fear and self-doubt. Lets discuss how to be aware of the fear and self-doubt and get it under control so you can spend the extra energy on managing a successful online advertising campaign.

Imagine The Following Scenario: You are an owner of an Italian restaurant in Chicago. Actually, you just opened your third location and the financial pressure is immense, expectations from your silent partner are growing and your wife is wondering when you are going to start spending more time at home seeing your family.

Feb 11, 2014 11:00:00 AM

Guidelines For Facebook Right-Hand Side Advertising

During Q4 2013 we announced that advertising clients and resellers using our advertising platform could advertise on Facebook’s News Feed in addition to advertising on Facebook’s Right-Hand Side. Media buying partners, clients and resellers were all very excited and the popularity of the additional quality inventory has been well received. A little over 4 months later we continue to receive a series of general questions about advertising on Facebook, specifically about creatives being displayed on the Facebook Right-Hand Side. Below we have provided answers to the most popular questions being asked.

What is a Facebook Right-Hand Side creative?

Jan 2, 2014 4:25:00 AM

Media Buyers Vs. Accountants: Who Drank More Over New Year's?

Welcome to 2014!

First, lets discuss the subject of this email. I think media buyers are the clear winners of binge drinking over New Year's. The online advertising industry gets a bit nutty leading up to the Christmas / Holiday Season. Come post tax day in April, accountants will be leading all professions in regards to drinking quantity and hangover intensity levels. Except for maybe Manhattan bankers, they seem to be equally hammered year-round.

Dec 29, 2013 12:49:00 PM

Will Stress From Advertising Kill Don Draper?

A lot of people that work in the advertising industry believe that stress and advertising go hand-in-hand. Well, forget about stress, no really leave stress at the door whenever possible. It's the mind and body killer. Ever read "Dune"? Yes? Well then you know what I'm taking about. No? Well read the following closely then, this may just make your life feel so much less stressful. Oh, and everyone already knows that alcoholism will kill Don Draper, unless lung cancer kills him first.

Dec 10, 2013 1:23:00 AM

SheKnows Is Taking Branded Entertainment To A New Level

I recently had the chance to catch up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows.