Digital Media News

ExactDrive is excited to be included in a recently article posted on Forbes.com.

It's easy to see why mobile marketing is so popular in the age of smartphones. The immediacy and relevancy of timely, geo-located notifications, sent to a device that most people have with them at all times, is a goldmine for advertisers. Now customers can be reached wherever they are, during times when they are most receptive to branded messaging.

The challenge, however, lies in striking the right balance of frequency, timing and value for your push alert subscribers. A recent survey by Localytics found that 37% of respondents would disable push notifications after receiving just two to five per week from a single app, so it's critical to plan your mobile content wisely.

There’s a really good reason why behavioral targeting is so powerful: It’s because behavioral targeting revolves around pure logic. Ultimately, it’s easier to sell to a warm and engaged audience than it is to clinch the deal with strangers.

By advertising to targets who have previously shown an interest in your website, you’re automatically being more relevant. You’re reducing guesswork. Your chances of yielding a return on your marketing investment have instantly improved.

But this isn’t an article about behavioral targeting. Instead, this post is about what behavioral targeting stands for. Because, really, marketing success depends on your knowledge of consumer behavior.

There are many types of marketing.

11 Push Alert Strategies That Won't Drive Customers Away - Forbes.com

Why Consumer Behavior Should Drive All Of Your Marketing Efforts