Digital Media News | Content Marketing

Mar 24, 2022 11:00:00 AM

Master Video Advertising in 5 Easy Steps

Capture the attention of your target audience through high-impact video advertising. Advertisers are able to build strong brand engagement by connecting with audiences anytime and anywhere by displaying video advertisements across the screens used by people in their everyday lives. Video advertising is a great way to engage your audience and give information they want.

Digital video is presenting a big opportunity for brands across the globe who want to interact with their audiences on a new level. Combined with content marketing and other forms of digital advertising, video provides a versatile way for brands to have their voices heard, and make themselves known in their industry.

According to the data, video advertising can be a highly efficient and effective option for brands around the globe. People tend to automatically ignore television advertisements, so if you want to make a visual impact on your audience, there's really no better option besides video advertising. What's more, videos itself have become a common activity on the web, with the mass majority of people on the internet watching online videos.

So how can you make the most of this medium for your own digital strategy?

May 10, 2021 11:15:00 AM

Content Marketing: The What, Why And How

Contrary to popular opinion, the idea of content marketing and its importance isn’t a new one. Bill Gates first drew attention to the concept in his appropriately-titled 1996 essay ‘Content Is King’. In the essay, he talks about his predictions for the Internet after its recent birth and his message is simple: understand that companies who find ways to inform and entertain will thrive on the Internet and reign supreme. Content marketing is on the rise.

Gates’ 18-year-old prediction was accurate - it’s still an extremely important issue today. Content marketing should be adopted as a philosophy, not taken to and tested like a trend. There are plenty of misconceptions and assumptions about content marketing, so what’s it all about?

Jun 12, 2019 9:01:00 AM

15 Tips For Crafting An Engaging Email Newsletter - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.

Reaching clients in new ways is a never-ending goal for businesses. Some forms of communication are brief and easily shareable, such as social media content, while other forms can be directly sent to clients, such as email newsletters. In fact, email newsletters can be a good way to connect with clients in a format that offers a little more “room to stretch.”

Yet, with the high number of emails that most professionals receive every day, you need to make sure that your email newsletters are crafted in a way that will grab attention and keep the client reading. To help you craft your best email newsletter, we enlisted the help of 15 members of Forbes Agency Council, who offered their top tips for engaging customers with email.

Jun 6, 2019 3:29:06 PM

14 Ideas To Help Your Website Content Stand Out From The Competition - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.

Good marketing content can inform or entertain, ideally doing both for maximum reach. In the best-case scenario, a business develops content that’s so engaging that it attracts users to its website, rather than just having content for users who would have come anyway.

Yet, creating effective marketing content takes effort, requiring consideration of audience interests, multiplatform accessibility and ease of navigation. To help you differentiate your site from competitors, we asked 14 members of Forbes Agency Council to weigh in with their best content creation ideas.

Nov 29, 2018 9:02:00 AM

10 Ways To Differentiate Your Inbound Marketing Content Strategy - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.

Many brands now use an inbound marketing strategy for reaching their audience. This means drawing potential customers in and driving traffic to a specific landing page through engaging, relevant content.

While content marketing can be highly effective when done right, even the best marketing assets can suffer in the face of information overload. To cut through the clutter and reach an audience that's already overwhelmed by content, you need a strong point of differentiation.

Below, 10 members of the Forbes Agency Council explain how to create a content marketing strategy that truly resonates with your target market.

Jun 15, 2017 2:00:56 PM

Why Native Advertising Should Excite You

There’s no doubt about it, native advertising should be central to your digital strategy when it comes to generating online traffic. Are you investing time and money into it? Do you know how to do it properly? Do you really understand what it can do for you and your business? Maybe it’s time to see what all the fuss is about…

Mar 6, 2015 8:00:00 AM

3 Little Changes That Will Make a Big Difference in Your Online Advertising

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further:

Sep 9, 2014 10:30:00 AM

LinkedIn: The Content Platform of the Future?

Most people think that LinkedIn is just a digital repository for resumes, but the site, which now boasts over 300 million members, is slowly repositioning its business around content marketing, to make the site morebusiness-friendly and relevant for social media lead generation and B2B marketing.

As part of its strategy, the company launched two new products earlier this year, in an effort to assist businesses with their content marketing efforts.

Content Marketing Score (CMS)

The Content Marketing Score is an analytics tool that provides users with insight into the impact of both their paid and organic LinkedIn activity.

Content-marketing scores are calculated by dividing the number of LinkedIn users who've engaged with a brand's content (via sponsored updates, company pages, LinkedIn Groups, employee updates and influencer posts) in the past month by the target audience of users who have been active in that monthly period. The number is then multiplied by 1 million.

Sep 5, 2014 10:30:00 AM

Infographics As Part Of Your Content Marketing Strategy

In the digital age, consumers are increasingly flooded with information from a wide variety of media. Research has found that we create and share 1.5 billion pieces of content, 140 million tweets and 2 million videos each day. With the proliferation of information available and a demand for instant and easily palatable content from consumers, businesses are looking to visual marketing methods such as infographics to explain, share and promote content.

What are infographics?

Information graphics or ‘infographics’, are visual representations of data,that present complex information quickly and clearly.

As the majority of people are visual learners, infographics serve them well, as they’re easy to scan and easily shareable. They can therefore be a useful way to educate your audience.