Digital Media News

The sheer volume of data generated by the average business today is astronomical. Every piece of information your company collects tells a story about your customers and your marketplace. This narrative can give your brand the guidance it needs to make confident decisions about the future, and how you want to expand your marketing efforts.

However, making sense of all the data generated by a business isn't always an easy task. The volume is so large that it can often present a serious challenge, regardless of how technologically savvy your organization might be. Fortunately, a marketing dashboard can help you to dive into the information you collect about your sales and advertising efforts, to discover which of your campaigns are the most effective.

Here are just some of the benefits of setting up your own integrated marketing dashboard.

Today, we're living in a hyper-connected digital world, where consumers have countless options to choose from, and numerous distractions during the purchasing journey. As retail bankruptcies continue to increase by 24% year-over-year, it's important for marketers to figure out how they can break through the chaos, saturation, and noise, and engage their customers in the right places, at the right times.

If we look at some of the industry leaders in customer experience, such as Amazon and Netflix, we begin to see that learning from behavioral data is a crucial element on the path to success. With behavioral data, it's possible to personalize thecustomer experience and naturallyenhance engagement. For instance, 35% of the sales Amazon makes come from their ability to suggest products based on previous purchases.

Simply diving into a programmatic advertising strategy without any kind of plan based on previous data is like jumping head first into a lake with no idea what's waiting for you at the bottom. While you might land on a pile of bouncy cushions, there's also the risk that you could fall onto a host of venomous snakes ready to eat you alive.

Unfortunately, a lot of marketers forget about the importance of data strategies when it comes to informing their programmatic media purchases. Following, we're going to look closely at what programmatic media buying is, and why you should always create a comprehensive strategy based on essential data if you want to make the most of your campaign, and your advertising budget.

The world of online marketing is constantly evolving, with new concepts and techniques emerging on an almost constant basis. It's safe to say that the current approach to digital advertising is far more refined, and sophisticated than the horrific banner ads and flashing graphics that dominated the early days of ecommerce. In fact, a report published by eMarketer indicates that 2017 will mark the first year in which digital ads surpass television ads in marketing expenditure.

For professionals that want to take advantage of the potential $77.4 billion industry next year, online marketing, and digital advertising is all about optimizing your performance with the latest strategies and techniques. Following, we'll address just some of the most effective changes to make this year, when creating a killer online campaign.