Founded in 2008, Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags, and then correlating the data those tags generate into a clean, actionable source. I recently had the opportunity to interview Ali Behnam, president of tag management and data distribution company Tealium.
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At ExactDrive we are constantly working to improve and enhance our self-serve advertising platform. Online advertising is a complex and constantly changing endeavor that requires a firm hand on the pulse of change, brand safety and the set of next best competitive features. We are excited to roll out yet another round of new features and enhancements. Please have a read and continue providing feedback to us so we know what other features are needed so they can be adding to our November release.
Almost as soon as pay-per-click (PPC) advertising was invented click fraud became a problem, a nasty thorn in the side of an otherwise constructive way to advertise on the Internet. As smart phone users become more mobile web savvy and the uptick in online advertising continues to trend, businesses will begin to find more lucrative and safe methods of advertising on the Internet. Pay-per-click advertising has long been a very popular (and successful) way to advertise on the Internet. However, one of the main problems with pay-per-click advertising has been and continues to be battling click fraud.
Behavioral targeting or behavioral advertising can be thought of as the process of selecting prospects based on what they actually do online. Such online activities can include search terms used, sites visited and general browsing habits. The technique of behavioral targeting delivers advertisements to audiences who are actively seeking your offering or have a history of visiting websites of a similar content or topic to your product or service. When you get a moment, check out another article written by Exact Drive about behavioral targeting entitled, “Is Behavioral Targeting the Best for Customers?”
Exact Drive offers a number of behavioral targeting categories to choose from. Below outlines the available behavioral targeting categories and the related behavioral targeting definition for each, followed by a supporting definition after each category. Remember, with behavioral targeting you are trying to accurately select or target prospects based on what they actually do online or have done online. Again, the technique of behavioral targeting delivers display ads to audiences who are actively seeking your offerings.
Behavioral targeting or behavioral advertising can be thought of as the process of selecting prospects based on what they actually do online. Such online activities can include search terms used, sites visited and general browsing habits. The technique of behavioral targeting delivers advertisements to audiences who are actively seeking your offering or have a history of visiting websites of a similar content or topic to your product or service. When you get a moment, check out another article written by Exact Drive about behavioral targeting entitled, “Is Behavioral Targeting the Best for Customers?”
xactDrive offers a number of behavioral targeting categories to choose from. Below outlines the available behavioral targeting categories, followed by a supporting definition after each category. Remember, with behavioral targeting you are trying to accurately select or target prospects based on what they actually do online or have done online. Again, the technique of behavioral targeting delivers display ads to audiences who are actively seeking your offerings. Ok, here you go, behavioral targeting defined.
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I recently had the privilege to have a conversation with Chad Little, co-founder of his new company called Adhesive, which will be focused on show-stopping CPC ads that generate exceptional performance. Mr. Little has had a long successful history as a serial entrepreneur, including his last company Fetchback that was acquired by GSI Commerce in 2010.
Chad Little is a successful serial entrepreneur who is considered one of the early, leading forces in the Internet arena with strong capital raising and M&A experience. He founded FetchBack, a pioneer in the world of site retargeting, in May of 2007. FetchBack was quickly recognized as a leader in the space and was acquired by GSI Commerce in 2010. Shortly thereafter, GSI was acquired by eBay in 2011. Now Chad is launching a new company called Adhesive, which will be focused on show-stopping CPC ads that generate exceptional performance.
I recently sat down with Ryan Jetton, co-founder of Utility Digital, a company that balances technology, data utilization, and custom strategies to build successful and innovative advertising campaigns, both on- and offline. I asked Mr. Jetton a few questions about their business practices as well as his opinion on voter file-driven ad targeting and data-focused media buying.
I recently sat down with James Curran, co-founder of STAQ, a company that integrates ad platforms for end clients and technology providers alike. Having a top down view of the ad technology ecosystem, I asked him a few questions about how marketers are dealing with the sheer amount of available data and options there are in the ad technology marketplace.
Tim Nichols: You’ve said that you’ve found companies use on average of 5-7 tech products in their stack. Why do you think that is the case?
