Digital Media News

Digital media buying is rapidly shaping the digital marketing industry. It's no longer about just digital ads on websites, but digital ads everywhere across various channels and mediums. To position your business or your digital ad agency ahead of the competition, it’s important to understand what digital media buying is all about.

“In a year unlike any other, the Steel Advertising campaign for Texas A&M San Antonio broke new ground in the digital advertising market. While we expect things to change and evolve in 2021, we believe that the digital advertising program developed by Steel will serve as a model for Higher Education online campaigns in the future.” - Eric Greener, Founding Partner, ExactDrive Inc.

Texas A&M University-San Antonio has been one of the fastest-growing Universities in the Texas A&M System in recent years. The University is dedicated to an experiential learning curriculum that allows students to get ahead in their career while still in college. The University needed a digital campaign that would align A&M-San Antonio’s messaging with prospective students’ immediate needs. Right in the middle of the campaign, COVID-19 hit and stakes got higher.

ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing.

In the past, all you needed to do to grab a customer's attention was place the right advertisement in a newspaper or throw a banner onto a website page. Today, the average customer has learned how to block or zone out most traditional forms of marketing. This means that today's promotional experts need to be consistently ahead of the curve if they want to master digital marketing.

If you're still struggling to make your digital marketing strategy work for your brand, here are some crucial trends you'll need to address.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage — if you keep your wits and focus on the audience at hand. 

Using approaches such as video, content, social media and mobile advertising can help your business make a name for itself and rank higher in Google searches with minimal cost and time. But, as a new business, where do you concentrate your efforts without becoming overwhelmed?

Below, 15 members of the Forbes Agency Council share some digital marketing tips that newer companies can use to gain name-brand recognition. Here is what they suggest:

ExactDrive is excited to have a recent article published on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore.

Both Facebook and Google have contributed to an increasing need for companies to make sure they're connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in 2017. So, with that information in mind, it's important for you to start thinking about whether your mobile presence has the power to captivate and convert your audience. The following tips could help.

Full article can be found here.

ExactDrive is excited to have a recent article published on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Pexels

 

Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.

Not only do viewers spend almost the same amount of time reading native ads as they do editorial content, but they also pay 53% more attention to native advertising when compared to banner ads.

Full article can be found here.

ExactDrive is excited to have a recent article published on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

With 2018 just around the corner, now might be the perfect time for your brand to start thinking about the topics that could be poised to leave your advertising team scratching their heads in the coming months. The faster you prepare for these new trends, the quicker you'll make your mark in the industry.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

One of the most important activities any agency can engage in is branding. And we're not just talking about developing and promoting a corporate brand, but also establishing your own personal brand, positioning yourself as a credible industry expert and thought leader.

Like any form of marketing, personal branding requires acute knowledge of both yourself and your intended audience, and consistently producing content that resonates with them. If personal brand development is on your to-do list, follow the advice of these Forbes Agency Council members.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Fifteen members of Forbes Agency Council share what they think will be the major digital marketing trends of 2018. Here is what they had to say: