Digital Media News

It doesn't matter what kind of customers you're trying to speak to, what culture they come from, or how old they are, audio will always demand attention. Whether it's music on the radio or the sound of a television playing in the distance, you'd be surprised just how much information comes from the things you hear.

Audio advertisements can potentially rival the television ad in terms of reach and engagement according to research conducted by RAJAR. In fact, around 3.7 million adults currently listen to podcasts on a regular basis - which is almost 7% of the adult population of the world. What's more, in the United States, radio is currently ahead of all other platforms in terms of weekly reach - with 93% of the population between the ages of 12 and 54 tuning in.

While video and text-based content will always be important for the marketing world, it's worth thinking about how you can get involved with the potential of programmatic audio advertising.

According to research, around 95% of the marketers who use influencer strategies in their current campaigns consider those strategies to be effective.

In other words, if you're looking for a simple and effective way to boost awareness, engagement, and retention for your brand in the social world, then there are few things better than the power of an influencer. Because influencers already have a pre-existing relationship with the customers that you want to attract, they can help you to create engaging content, and connect with your audience on a deeper level, without the need for any obvious marketing efforts.

As we move into 2018, the chances are that influencer marketing will continue to be just as important as ever. So, the question is: "How can you make sure that you're getting the most out of your influencer marketing campaigns?"

While the outcomes associated with good advertising decisions are obvious, ranging from improved profits, to better engagement, higher levels of online traffic, and even wider reach across a local, national, or global scale, the consequences of bad advertising decisions are frequently overlooked. The truth is that failing to think ahead regarding the kind of traffic you want to generate with your advertising campaigns, or which measures you'll need to take to appeal to your target audience could mean that you suffer from more than just a wasted portion of your budget. In fact, according to Ad week, more than one-third of Americans will refuse to purchase from a brand because of bad advertising - even if the ad is changed.

Advertising is a very complicated area for companies and marketers to address. Not only do you need to think about how you're going to show off your product, service, and brand in the best possible light, but you also need to carefully consider how the images, words, and strategies that you use are going to appeal to your specific audience. Stray too far from what is deemed to be acceptable, and you could end up in serious trouble, whereas if you fail to be creative, you might not get the responses you want. All in all, it's a difficult line to walk.

One of the most important features in the world of online advertising, and digital marketing, is the creative that you choose to display to the world. That creative is the first image that your potential clients, customers, and even future partners will use to get an idea of your company, and it not only needs to draw them towards your website, but it also needs to establish the uniqueness of your brand.

Ad creative needs to be bold, inviting, and engaging so that they can hook in the viewer before that person is distracted by something else, such as a new piece of content, or a decision to check their social media pages. Unfortunately, simply creating amazing ads the first time around won't be enough to keep your audience engaged - you'll also need to keep changing, updating, and refreshing your campaign creatives to stay ahead of the competition.

The problem is, it can be difficult for marketers and business-minded individuals alike to recognize when their creative is going stale. So how do you know when it's time to change up your campaign?

As an advertising option that has more potential to go viral than banners, and is more transparent than print, native advertising is quickly gaining popularity in the marketing world. As a concept, native advertising focuses on the idea of creating an advertisement that blends in with its surroundings. Rather than being the main focus of the content, and potentially disrupting customers, native advertising provides content in the context of the existing user experience.

The chances are that you've already seen a number of different examples of native advertising when browsing online. For example, native advertising might refer to a suggested post on Facebook, a sponsored tweet on Twitter, or one of the videos recommended to you when you start browsing YouTube.