Digital Media News

Until recently, one of the biggest frustrations with Facebookadvertising has been the inabilityfor advertisers to effectively measure the ROI ofadvertising campaigns. In fact, brands have been crying out for data to help them measure campaigns and justify their ad spend for years.

Late last year, Facebook answered those cries withthe launch of theiradvertising platform, Atlas, which was designed to improve how marketers target and measure their online advertisements.

Advertisers are excited about the potential of Atlas, as it opens up two new and extremely powerful capabilities for digital advertisers: a solution to the ‘cookie’ problem; and the ability to target consumers on mobile devices.

Let’s look at these two possibilities in a little more detail:

Are your Facebook advertising campaigns producing the ROI you want? If not it’s time to look at your advertising strategy. Some companies are rewarded with low-cost leads and healthy profits from their Facebook campaigns, while others simply fail.

There are some common mistakes made by facebook advertisers that are preventingthem from getting the results they want. Consider these five points before embarking on your next campaign:

1. Not having a Goal

When you create a Facebook ad, the first thing to ascertain is what your objective is.
Each Facebook ad should have a specific, measurable goal, and you need to know what metrics you will use to measure your success with that goal.

By focusing on “cost per” metrics, you can improve the effectiveness of you campaign without increasing the ad spend.

Facebook can be a powerful way to target potential and current customers, track the ROI of your campaigns down to the penny, and grow your business’ influence. Despite this, brands are making the same few mistakes over and over again when it comes to their Facebook advertising.

Here are five of the most common reasons campaigns fail and how to avoid them.

1. Poor targeting

There is no excuse for poor targeting, as Facebook makes it easy to narrow down your target audience by age, gender and interests, so you can literally tailor your promotion to only reach those who are actually interested in what you have to offer.

2. You’re not noticeable

Your advert is one of hundreds of messages on the viewer’s screen and they will skim over most of the content until something catches their attention. You therefore need to make sure that it’s your advert they’re looking at.Your ad needs a clear image under an attention-grabbing headline,accompanied by engaging copy. Keep the copy short so Facebook doesn’t truncate it, and use a relevant image that is noticeable in the mini right-hand images.

Ignore the gurus - advertising is deceptively simple. It’s about creating the right messages and putting it in front of the right people. But there’s a knack to enjoying effective Facebook advertising. First, why target Facebook advertising? Well, it’s the third most popular website in the world (after Google and YouTube), which makes Facebook advertising extremely powerful for businesses.

With this social media platform, we’re talking about well over 1 billion users – that’s a lot of potential leads. But while the concept of advertising is straightforward, here are 10 top tips to make sure your digital messages cut through the clutter.

If you thought Instagram was just a photo sharing app, think again. The Facebook-owned social media network, which now boasts more than 75,000,000 daily users,has evolved into a powerful marketing tool and advertising platform. 

Instagram has rolled out the tools to its current advertising partners, including BananaRepublic, Adidas and Michael Kors, whose striking visual adsperfectly fit the aesthetic that Instagramare striving for. The response from advertisers has been positive; Michael Kors gained 33,000 new followers in the wake of theirInstagram ad campaign (16 times more than usual),but feedback has shown that companieswant more insight into how their ads are performing and how people are engaging with theircontent.

In response to feedback, Instagram haslaunched three new marketing analytics tools, which will enable marketers to monitor how their posts are performing in real time, using detailed measurements. The "Account Insights" tooltracks impressions, reach and engagement for a brand's unpaid posts.It also aggregates stats about an account's follower base, with demographic information such as the age and gender of users. It will also advise on the best times of day or week to post, based on user’s activity.