Digital Media News | Facebook Exchange

Mar 15, 2016 9:42:00 AM

4 Benefits of Facebook Advertising

One of the many reasons why businesses have begun to use Facebook as a method of promoting their brand, is the fact that it has so many useful advertising features. Facebook advertisements give businesses a fantastic opportunity to develop and deliver customizable and budget-friendly promotional campaigns targeted specifically for a certain demographic.

Although it may not be as popular as Google AdWords right now, the truth is that Facebook advertising offers a number of unique features that can be incredibly useful for marketing purposes, and the development of brand awareness. After all, Facebook is by far one of the most popular websites on the internet, with an average monthly income of around 1.39 billion active users. Failing to reach out to such a wide audience could be a huge mistake for your business.

The following discusses some of the biggest benefits of Facebook advertising - and why you should get started today.

Aug 20, 2015 8:30:00 AM

5 Myths About Facebook Advertising

Today, there are 1.49 billion active users on Facebook. With so many people around the world using this form of social media to connect with friends, discover new things, and expand their online reach - it's no surprise that businesses want to make the most out of a possible new resource. Facebook advertising provides companies with an effective way of reaching out to target audiences - but just like anything else online today, the concept comes with a number of worrisome myths.

How much do you really know about Facebook advertising? Here, we'll discuss 5 of the most common prevailing myths about this type of online advertising.

Feb 17, 2015 8:00:00 AM

How To Solve The Biggest Problems With Facebook Advertising

Until recently, one of the biggest frustrations with Facebookadvertising has been the inabilityfor advertisers to effectively measure the ROI ofadvertising campaigns. In fact, brands have been crying out for data to help them measure campaigns and justify their ad spend for years.

Late last year, Facebook answered those cries withthe launch of their advertising platform, Atlas, which was designed to improve how marketers target and measure their online advertisements.

Advertisers are excited about the potential of Atlas, as it opens up two new and extremely powerful capabilities for digital advertisers: a solution to the ‘cookie’ problem; and the ability to target consumers on mobile devices.

Let’s look at these two possibilities in a little more detail:

Jan 22, 2015 8:00:00 AM

5 Critical Signs You Need Help With Your Facebook Advertising Campaign

Are your Facebook advertising campaigns producing the ROI you want? If not it’s time to look at your advertising strategy. Some companies are rewarded with low-cost leads and healthy profits from their Facebook campaigns, while others simply fail.

There are some common mistakes made by facebook advertisers that are preventingthem from getting the results they want. Consider these five points before embarking on your next campaign:

1. Not having a Goal

When you create a Facebook ad, the first thing to ascertain is what your objective is.
Each Facebook ad should have a specific, measurable goal, and you need to know what metrics you will use to measure your success with that goal.

By focusing on “cost per” metrics, you can improve the effectiveness of you campaign without increasing the ad spend.

Jan 13, 2015 9:24:00 AM

5 Horrible Mistakes You're Making With Facebook Advertising

Facebook can be a powerful way to target potential and current customers, track the ROI of your campaigns down to the penny, and grow your business’ influence. Despite this, brands are making the same few mistakes over and over again when it comes to their Facebook advertising.

Here are five of the most common reasons campaigns fail and how to avoid them.

1. Poor targeting

There is no excuse for poor targeting, as Facebook makes it easy to narrow down your target audience by age, gender and interests, so you can literally tailor your promotion to only reach those who are actually interested in what you have to offer.

2. You’re not noticeable

Your advert is one of hundreds of messages on the viewer’s screen and they will skim over most of the content until something catches their attention. You therefore need to make sure that it’s your advert they’re looking at.Your ad needs a clear image under an attention-grabbing headline,accompanied by engaging copy. Keep the copy short so Facebook doesn’t truncate it, and use a relevant image that is noticeable in the mini right-hand images.

Jun 3, 2014 10:30:00 AM

5 Reasons to Advertise on Facebook

It doesn’t matter if your business is big or small. You may be a startup upstart, using guerilla marketing tactics to capture any hearts and minds you can reach. You may be the established super-power business in your part of the world, marshalling enormous resources to conquer the world.

Whatever your situation, you cannot ignore Facebook advertising. It is a platform that is coming into its own because of its reach and accessibility.

May 16, 2014 4:08:00 PM

How To Make Your Facebook Advertising More Effective

Facebook has grown into one of the most significant social entities on the Internet, offering a powerful medium to expose your brand by leveraging Facebook Advertising capabilities . With reportedly over 1.3 billion monthly active users, Facebook’s audience is incomprehensibly large. In 2013, Facebook earned roughly $6.15 billion in revenue, a number which will be significantly larger in 2014. The overwhelming majority of that income came from advertising done by companies on the Facebook advertising platform.

The size of Facebook’s audience is a double-edged sword for companies that are not spending their money wisely on the Facebook advertising platform. While the potential return on investment and cost-effectiveness of Facebook advertising is impressive, it is important for any company investing in online advertising on Facebook – or for any Internet marketing plan in general – to create a well-thought-out media strategy before starting to purchase advertising. A couple suggestions are shared below.

Feb 11, 2014 11:00:00 AM

Guidelines For Facebook Right-Hand Side Advertising

During Q4 2013 we announced that advertising clients and resellers using our advertising platform could advertise on Facebook’s News Feed in addition to advertising on Facebook’s Right-Hand Side. Media buying partners, clients and resellers were all very excited and the popularity of the additional quality inventory has been well received. A little over 4 months later we continue to receive a series of general questions about advertising on Facebook, specifically about creatives being displayed on the Facebook Right-Hand Side. Below we have provided answers to the most popular questions being asked.

What is a Facebook Right-Hand Side creative?

Oct 1, 2013 1:53:00 PM

ExactDrive Releases Facebook News Feed Advertising

The U.S. Government may be shut down but ExactDrive will keep rolling on with our digital world domination plan. But in all seriousness, we are excited to announce that we just released Facebook News Feed Advertising capabilities.