Digital Media News

Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be kept "in the loop" for them to have a chance of doing their part in a campaign. Sadly, many agencies lack a defined strategy for informing clients, while many customers tend to leave the reins of the campaign fully in the hands of the agency and don’t offer their input even when required.

From social media management to podcast production, the agency industry is changing as quickly as any. Companies need to be able to adapt to these changes as quickly as possible to remain competitive in the marketplace.

Agency leaders are tasked with making sure that not only they, but their teams, are up-to-date with what’s new in the industry. Below, 10 members of Forbes Agency Council share their favorite methods for keeping their team on track with agency trends.

Reaching clients in new ways is a never-ending goal for businesses. Some forms of communication are brief and easily shareable, such as social media content, while other forms can be directly sent to clients, such as email newsletters. In fact, email newsletters can be a good way to connect with clients in a format that offers a little more “room to stretch.”

Yet, with the high number of emails that most professionals receive every day, you need to make sure that your email newsletters are crafted in a way that will grab attention and keep the client reading. To help you craft your best email newsletter, we enlisted the help of 15 members of Forbes Agency Council, who offered their top tips for engaging customers with email.

Good marketing content can inform or entertain, ideally doing both for maximum reach. In the best-case scenario, a business develops content that’s so engaging that it attracts users to its website, rather than just having content for users who would have come anyway.

Yet, creating effective marketing content takes effort, requiring consideration of audience interests, multiplatform accessibility and ease of navigation. To help you differentiate your site from competitors, we asked 14 members of Forbes Agency Council to weigh in with their best content creation ideas.