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Jun 12, 2018 9:03:00 AM

12 Predictions For How VR Will Change The Future Of Advertising - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Virtual reality is here and already making waves in a variety of industries – from healthcare to travel. It's changing the way companies engage with customers and making it possible to give consumers a whole new way to experience a business’s products and services.

As we move into the future, one thing is clear: VR will lead the way and alter the advertising opportunities going forward. With the ability to have customers connect with your offering in a more personal and lifelike way, you have more options with your advertising strategy than ever before.

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Jun 4, 2018 9:04:00 AM

14 Reasons Your Client's Web Traffic Might Be Declining - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

When a company notices a sharp decline in its website traffic, the first instinct is likely to hit the panic button. And as their agency, you're probably on the receiving end of that call. While your client might be tempted to overcompensate with a website redesign or an influx of new content, it's important to first investigate the root cause of the traffic drop, and then respond accordingly.

From Google algorithm changes to coding errors, there are numerous potential reasons for a decline, and not all of them are necessarily a website owner's fault. We asked members of the Forbes Agency Council to offer some possible explanations, and what to help your client look for when investigating a dip in site visits. Their best answers are below.

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May 29, 2018 9:04:00 AM

Visuals Are The Key To Creating Great Customer-Brand Connections - Forbes.com

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

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Whether it's the Snap stories on your Snapchat application, the pictures on Instagram or the videos that a company posts on their website, we're all naturally more drawn to things that we can look at rather than read. Generally speaking, human beings are visual creatures, and we're attracted to anything that's beautiful or eye-catching.

At ExactDrive, we have seen the popularity of visual ads grow more every day. We have long worked with a variety of visual ads including instream and outstream video creatives, integrated dynamic ads, interactive in-game displays and mobile video ads -- and we have witnessed large campaign successes with each of these formats.

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May 14, 2018 9:01:00 AM

Partnering With An Influencer? Follow These Eight Steps To Protect Your Business - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

After a string of troubling and inappropriate videos, YouTube sensation Logan Paul, best known for his short films, sketches and daily vlogs, is, quite literally, paying for his behavior. YouTube temporarily suspended ads from running on Paul's account, effectively cutting off a huge revenue stream for the influencer.

Of course, Paul is not unique: Plenty of celebrities have lost endorsement deals over personal scandals and damaged reputations. When an influencer's reputation goes south, the brands on the other side need to distance themselves from that person, lest they hurt their own reputation among consumers.

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May 3, 2018 9:03:00 AM

15 Digital Marketing Tips For New Companies Seeking Brand Recognition - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage — if you keep your wits and focus on the audience at hand. 

Using approaches such as video, content, social media and mobile advertising can help your business make a name for itself and rank higher in Google searches with minimal cost and time. But, as a new business, where do you concentrate your efforts without becoming overwhelmed?

Below, 15 members of the Forbes Agency Council share some digital marketing tips that newer companies can use to gain name-brand recognition. Here is what they suggest:

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Apr 16, 2018 9:00:00 AM

12 SEO Trends Heating Up 2018 - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

If your business isn't taking advantage of using SEO strategies on its website, blogs and social media pages, you're missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

As simple as SEO can be to utilize, it is a constantly evolving technique that needs a good understanding and a knowledge base of what is new or on the horizon for ranking schemes. This year is no different, as several SEO trends are coming to light that can help your organization achieve a top result in a Google search, giving your business an edge over your competition. 

Twelve members of the Forbes Agency Council share the SEO trend or change that is impacting their work this year.

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Mar 1, 2018 9:49:00 AM

Mobile Ad Revenue Is Exploding: Here's How To Improve Your Ads - Forbes.com

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

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Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore.

Both Facebook and Google have contributed to an increasing need for companies to make sure they're connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in 2017. So, with that information in mind, it's important for you to start thinking about whether your mobile presence has the power to captivate and convert your audience. The following tips could help.

Full article can be found here.

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Feb 15, 2018 3:17:54 PM

Create And Understand Your Unique Value Proposition With These 12 Tips - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

Your brand's unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains why you're the right choice to help a customer solve their problems.

If your business is in its very early stages, you may not have yet created your UVP. Follow this advice from Forbes Agency Council members to help you understand and clearly articulate what makes your brand special.

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Feb 12, 2018 1:11:28 PM

11 Push Alert Strategies That Won't Drive Customers Away - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

It's easy to see why mobile marketing is so popular in the age of smartphones. The immediacy and relevancy of timely, geo-located notifications, sent to a device that most people have with them at all times, is a goldmine for advertisers. Now customers can be reached wherever they are, during times when they are most receptive to branded messaging.

The challenge, however, lies in striking the right balance of frequency, timing and value for your push alert subscribers. A recent survey by Localytics found that 37% of respondents would disable push notifications after receiving just two to five per week from a single app, so it's critical to plan your mobile content wisely.

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Feb 8, 2018 12:56:11 PM

How To Get The Best Visibility With Native Ads - Forbes.com

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

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Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.

Not only do viewers spend almost the same amount of time reading native ads as they do editorial content, but they also pay 53% more attention to native advertising when compared to banner ads.

Full article can be found here.

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