ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some businesses are still stuck in the old ways of advertising and using practices like pop-up ads that are now frowned upon by marketers and consumers alike.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better a company’s connection with their audience, but it can leave intended consumers unsure.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Storytelling is a critical skill for marketers. A good story, well told, can draw an audience in and give them a sense of personal connection with the teller. The ability to spin a good yarn often sets high-achieving marketers apart from their peers. Many people are natural storytellers, but even those who aren’t can learn this important skill.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Because a lot of mobile video content is watched on mute, marketers now need to focus on creating highly engaging visual content that hooks a viewer without the aid of sound. Below, nine Forbes Agency Council members explain how to do it.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.
In this day and age, people are inundated with repetitive ads, one right after the other. But people want to connect with other people, not just ads they know are targeted to them.
Brand ambassadors can act as a trusted source with a direct line from your product to your client base, as long as their engagement is organic and honest. That honesty and human connection are why a stellar customer review or organic brand ambassador can often go further than an ad and truly convince someone about the quality of your company’s product or service.
With all of the marketing advice out there, it can be difficult to know which strategies are the most effective for your company and vision. To help you create authentic promotion, we asked 11 members of Forbes Agency Council to share their most successful ways of leveraging customer testimonials or organic brand ambassadors. This is what they had to say:
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.
Many brands now use an inbound marketing strategy for reaching their audience. This means drawing potential customers in and driving traffic to a specific landing page through engaging, relevant content.
While content marketing can be highly effective when done right, even the best marketing assets can suffer in the face of information overload. To cut through the clutter and reach an audience that's already overwhelmed by content, you need a strong point of differentiation.
Below, 10 members of the Forbes Agency Council explain how to create a content marketing strategy that truly resonates with your target market.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.
Company and personal accolades provide great opportunities for promoting your brand. Not only do the accolades shine a spotlight on what you or your company is doing right, but they are perfect for social media sharing. Whatever form the praise is in can be translated across myriad platforms, sharing the good news and getting loyal customers hyped about the company’s success while drawing interest from new audiences.
But the key is in how the information is utilized. So, what are the best ways to make the most of a company or personal accolade? Below, 13 members of the Forbes Agency Council share insider tips on effectively utilizing accolades.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.
Companies now have more access than ever before to consumer data. This allows for greater personalization in sales and marketing efforts, particularly in agencies that practice account-based marketing (ABM).
When executed properly, ABM can lead to better client relationships and greater brand engagement. However, to work together effectively, your sales and marketing teams need to be aligned and work together to create a targeted, collaborative plan. To get both teams on the same page, try the following strategies from 10 members of the Forbes Agency Council.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols, co-founder of ExactDrive Inc.
In the era of #BlackLivesMatter and #MeToo, social justice issues -- especially as they relate to corporate ethics -- have come to the forefront of many consumers' minds. High-profile brands no longer think twice about ousting executives over racist rants and harassment allegations -- just look at Papa John's and Nike.
Of course, it's not always as simple as firing the offending person. When someone who publicly represents a brand does wrong in the eyes of consumers, that company has a long road ahead of them to recover their image and reputation.
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ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Influencer marketing has become an incredibly popular strategy for brands that want to reach audiences via the people they're already paying attention to. This tactic doesn't come without its challenges, though. The process of working with influencers isn't always cut-and-dried, and building an effective relationship requires a certain level of transparency and vetting. After all, you don't want to invest your time and resources into an influencer who has inflated vanity metrics or causes controversy for your brand with their behavior.
We asked a panel of Forbes Agency Council members about the criteria agencies and marketing departments should use to evaluate potential influencers before hiring them. Their best answers are below.
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