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Nov 11, 2014 8:38:00 AM

Exciting Social Media Sites To Keep An Eye On

As avid marketers, you’ll be familiar with the usual social media suspects - Facebook, Twitter, Pinterest, Instagram, and LinkedIn. You will have most likely experimented with at least one of them as part of your digital marketing strategy and seen varying degrees of success.

However, there are some exciting social media kids on the block, many of which are unfamiliar to online marketers, and yet they possess great business potential.

While you obviously can’t be on all of them, here are a few thatmight fit into your social media campaigns.

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Jul 1, 2014 10:30:00 AM

Social Media Advertising

Social media advertising is an exciting marketing platform, now more than ever. The medium is constantly in development and 2013 saw massive changes and growth, with new features, targeting options, and channels to explore. But 2014 is proving to be even bigger.

Twitter

Twitter had a big year in 2013. Perhaps most importantly, Twitter filed for and successfully completed their IPO (Initial Public Offering) and floated on the New York Stock Exchange.

Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting and created the impressive Lead Generation Cards. Now we have Tailored Audiences (remarketing) and a true 'broad match' for keyword targeting.

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