Times have changed. As a result, many business owners and marketers are wondering whether search engine optimization (SEO) is still relevant. In what seems like a fit of desperation, some people even wonder if SEO is dead.
Actually, SEO is still hugely relevant in business today – it’s just changed. For starters, the increase in social media activity and social media marketing has lessened the need for SEO skills for those with big advertising budgets. But what about those who can’t afford to pay for advertising? Like start-ups or small businesses?
People need SEO more than ever.
The statistics indicate that consumers are searching online more than ever. Google alone processes over 40,000 search queries every second. That adds up to 3.5 billion searches every day and 1.2 trillion searches each year.