For a lot of companies, it's easy to assume that Facebook is the best platform for starting your social media marketing campaign. After all, it's one of the most diverse channels out there, with the power to appeal to everyone from young millennials, to mothers, and thriving entrepreneurs alike.
However, as we move towards a more visually-focused marketplace, it seems that platforms like Instagram might be stepping in to take over from Facebook as the best business social marketing channel. In fact, in 2017, Instagram had around 800 million users per month logging into share photos and images with the masses.