I recently sat down with James Curran, co-founder of STAQ, a company that integrates ad platforms for end clients and technology providers alike. Having a top down view of the ad technology ecosystem, I asked him a few questions about how marketers are dealing with the sheer amount of available data and options there are in the ad technology marketplace.
Tim Nichols: You’ve said that you’ve found companies use on average of 5-7 tech products in their stack. Why do you think that is the case?
The Makegood is pleased to welcome Tim Nichols as a contributor to The Makegood. Tim is the Principal Media Director at Exact Drive and has been involved with digital media and the online advertising space for nearly 10 years and has been with Exact Drive since its founding. Most recently, Tim played a key role in developing and launching Exact Drive’s Campaign Builder software, which helps clients plan and execute their Internet advertising campaigns.