On the surface, Dynamic Search Ads simply look like any other Google AdWords content, except for the fact that the headline typically echoes the exact search phrase the user typed in to begin with. However, unlike typical Google AdWords content, Dynamic Search Ads are presented based on the content of your website, meaning that you won't have to maintain awkward lists of keywords.
Dynamic search ads work by using the web crawling technology of google to carefully target relevant queries according to the content on your website. Incrementally, traffic that you receive through dynamic search ads can be used to help fill the gaps in your keyword campaigns - ensuring a greater return on investment.
If you have been considering the value of using dynamic search ads for some time now, you may be wondering how to make the most out of your investment. Below we will cover a brief introduction of who should be using dynamic search advertising to begin with, and how these people can maximize the results of their campaigns.