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Feb 5, 2018 10:01:00 AM

LinkedIn Sees New Life Among B2B Marketers

Logo-LinkedIn.jpgWhile other social media channels like Twitter and Facebook struggle to stay ahead of the pack when it comes to engaging with consumers around the world, B2B platform LinkedIn has boosted its position within the marketplace. By making several distinctive changes to the user interface throughout 2017, LinkedIn have ensured that they're in prime position to help companies get the most out of B2B social marketing during 2018.

Today, many experts suggest that in the year ahead, a greater number of B2B marketers will be tapping into the potential that LinkedIn has to offer when it comes to establishing connections with new prospects, partners, and innovators in the marketplace. The question is, how can you make sure your LinkedIn profile is prepared for 2018?

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Sep 9, 2014 10:30:00 AM

LinkedIn: The Content Platform of the Future?

Most people think that LinkedIn is just a digital repository for resumes, but the site, which now boasts over 300 million members, is slowly repositioning its business around content marketing, to make the site morebusiness-friendly and relevant for social media lead generation and B2B marketing.

As part of its strategy, the company launched two new products earlier this year, in an effort to assist businesses with their content marketing efforts.

Content Marketing Score (CMS)

The Content Marketing Score is an analytics tool that provides users with insight into the impact of both their paid and organic LinkedIn activity.

Content-marketing scores are calculated by dividing the number of LinkedIn users who've engaged with a brand's content (via sponsored updates, company pages, LinkedIn Groups, employee updates and influencer posts) in the past month by the target audience of users who have been active in that monthly period. The number is then multiplied by 1 million.

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