Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? The reality is closer than you think.In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleportedvirtual travel experience, which enables users to feel the sand between their toes onWai'anapanapaBeach in Maui, or enjoy a panoramic view of London fromthe vertigo inducingTower 42.
This is PR at its best.
The hotel chain partnered with experiential marketing agency Relevant and Oscar-winning VFX studio Framestore to create the‘Teleporter’, which features Oculus Rift DK2 virtual reality headsets, wireless headphones and a suite of 4-D sensory elements, to augment the brand experience and amplify the feeling of immersion.