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Dec 15, 2021 9:15:00 AM

Digital Media Buying 101: How does it work?

What is digital media planning? Today seems like as good of a day as any to open up a discussion about digital media planning for online advertising campaigns. Have you ever found yourself traveling in a new city, right after it has gotten dark, without a map, no money, hungry, thirsty, and no place to sleep for the night? Well, if you have had such an experience, it’s not very fun, and you probably developed a pretty skewed view of the city and your related experiences. This is because you visited the city without a proper plan and limited information and as a result, you most likely had a stressful and negative experience. You could have been visiting a great city, full of wonderful potential, but without proper planning ahead of time, you had a very difficult time experiencing the full potential of your environment.

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Jul 12, 2021 11:45:00 AM

7 Things That Really Great Online Media Buyers Do

Establishing an identity and presence online is one of the most important things that any business can do today. While there are many different forms of marketing available, one of the more popular options comes in the form of media buying. 

A sub-section of advertising management, media buying takes place when a company or individual responsible for a company's advertisement strategies purchases real estate on a site. To become a truly amazing media buyer, you need to master the art of negotiating placement and price to ensure that you're getting the best possible value for your money. This will enhance your chances for ultimate ad viewability and user interaction.

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Jun 28, 2021 11:00:00 AM

3 Things Media Buyers Can Do To Make Their Lives Easier

Most businesses know that establishing a reliable presence and identity online is one of the most crucial things that any business can do to make a mark in their chosen industry. While there are numerous forms of advertising available to help companies achieve this goal, one of the more popular options can be found in the form of media buying.

To become an amazing media buyer, and minimize the complexities involved with online advertising today, you need to master the art of getting maximum value for your money. The following tips can help media buyers when it comes to enhancing brand identity, ultimate ad viewability, and successful user interaction.

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Mar 23, 2021 10:00:00 AM

Top Questions For Online Media Buyers

Finding a way to ensure that your presence online remains strong is one of the most important tasks a business can engage in today. While there are a wide range of different marketing solutions available for those with a creative mindset, one of the most popular solutions is online digital media buying.

Usually, this means purchasing available inventory  for a set price that lasts over a set period of time. While this may seem reasonably straight forward, just like any other aspect of marketing, it's very easy to get wrong if you jump in without any prior research or preparation. So how do you find out if you're taking the right steps to get your company noticed successfully?

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Dec 22, 2015 9:00:00 AM

How To Overcome Popular Media Buyer Roadblocks

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign towards success. 

As a professional media buyer, you’re responsible for purchasing, negotiating, and monitoring the various types of advertising space and air-time a client uses when establishing their brand presence. The idea is to give your customers the platform that they need to reach the largest number of people within the market that is most relevant to them for the lowest possible cost. Sometimes this will mean working throughout a wide range of different platforms from magazines and posters, to online videos and social media campaigns. In other circumstances, the job may require you to buckle-down and focus on a single platform for an extended period of time. But what do you do when you’re forced to grapple with an especially challenging campaign – or, as I like to say, when you come down with a case of the media buying blues?

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