Digital Media News | Media Buying (2)

Feb 11, 2016 8:54:00 AM

The True Cost of Bad Online Media Plans

As we move further into the age of Internet advertising, changes in the way that people utilize the Internet, and innovations in business tools have begun to influence the way that we attempt to communicate with our target market. While planning a unique and creative marketing scheme using interesting media can be an exciting experience, it's important that companies don't allow their enthusiasm to override their common sense. Sometimes, when this happens, a marketing campaign that seemed promising at first can turn out to be a complete disaster.

Failing to plan your media marketing campaigns properly, or dedicating little time to planning them in the first place could mean that you lose crucial customers, profits, and brand authority. The more that your customers come to associate your company with bad media, the more they're likely to avoid your business in favor of your competitors.

Jan 29, 2016 12:23:00 PM

4 Ways To Bring Facebook Advertising Into Your Media Buying Strategy

If you're part of a team that's responsible for promoting an online store, or you deal personally with a company's media buying strategy, then you'll know how difficult it can be to establish success online. Whatever you use as a marketing channel, it's never completely enough, as you always need to keep finding highly relevant sources of traffic, more conversions to meet with sales tactics, and new ways to increase repeated sales from previous customers.

Fortunately, adding Facebook advertising into your media buying strategy could be the solution that you've been searching for. Featuring over 1.39 billion active users every month, and the highest number of ecommerce orders generated through social media, advertising on Facebook offers a brand new range of opportunities when it comes to reaching out to a highly intimate and engaged audience.

Dec 22, 2015 9:00:00 AM

How To Overcome Popular Media Buyer Roadblocks

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign towards success.

As a professional media buyer, you’re responsible for purchasing, negotiating, and monitoring the various types of advertising space and air-time a client uses when establishing their brand presence. The idea is to give your customers the platform that they need to reach the largest number of people within the market that is most relevant to them for the lowest possible cost. Sometimes this will mean working throughout a wide range of different platforms from magazines and posters, to online videos and social media campaigns. In other circumstances, the job may require you to buckle-down and focus on a single platform for an extended period of time. But what do you do when you’re forced to grapple with an especially challenging campaign – or, as I like to say, when you come down with a case of the media buying blues?

Mar 3, 2015 8:00:00 AM

Signs You Should Invest In Dynamic Ads

The era of the “one size fits all” ad creative is over. In case you somehow missed it, there has been a major shift from the old model of display advertising, which depended on advertisers distributing generic content everywhere in the hope of reaching their target audience, to highly personalized content within dynamic ads delivered directly to pre-targeted consumers on whatever device they happen to be using. Learn more about implementing dynamic ads in our brochure.

What has fueled the shift?

Advancements in technology and data capture have fueled the shift - providing online advertisers with access to detailed information on target audiences such as their location, interests, environment and even their preferred ways of communicating with brands. Marketers are now able to turn data into actionable information in real-time, for example, by segmenting audiences and brands while simultaneously considering weather, location, date and time, device, and more.