Digital Media News | Online Advertising (9)

Feb 18, 2014 11:28:00 AM

Fund Online Advertising Campaigns Using Credit Card

You can now process payments and fund your online advertising campaigns by credit card!

We are excited to announce that ExactDrive ad platform users can now process payments and fund their account using credit cards. This feature has been under request for several months and we are very excited to be rolling it out live.

We will accept and process major domestic and International debit or credit cards, including Visa, MasterCard, American Express, Discover, Diners Club and JCB. Users can add and utilize several credit cards at will, processing different amounts per credit card, making it easier to manage payments for different campaigns and clients.

Feb 11, 2014 11:00:00 AM

Guidelines For Facebook Right-Hand Side Advertising

During Q4 2013 we announced that advertising clients and resellers using our advertising platform could advertise on Facebook’s News Feed in addition to advertising on Facebook’s Right-Hand Side. Media buying partners, clients and resellers were all very excited and the popularity of the additional quality inventory has been well received. A little over 4 months later we continue to receive a series of general questions about advertising on Facebook, specifically about creatives being displayed on the Facebook Right-Hand Side. Below we have provided answers to the most popular questions being asked.

What is a Facebook Right-Hand Side creative?

Feb 4, 2014 8:24:00 PM

Super Bowl Advertisers: Don’t Forget To Setup Retargeting

There’s no doubt that when NFL Super Bowl XLVIII kicks off on February 2 at MetLife Stadium in New Jersey between the Seattle Seahawks and the Denver Broncos it is going to be a very tough fought and exciting game to watch.

Jan 23, 2014 3:48:00 PM

Behind The Screen Of An Online Advertising Entrepreneur: Love Me

I have been an entrepreneur and a business owner one way or another in the online advertising industry since 2003. That's a healthy amount of time thinking about competitive advantages, payroll, regular banner ads Vs. dynamic display ads, campaign optimization strategies, brand safety, growth opportunities and so on.

I’d like to share a few insights that I have picked up along the way. Some thoughts are online advertising focused and others are just thoughts.

Dec 23, 2013 9:19:00 AM

Is Retargeting Prematurely Unwrapping Holiday Presents?

Who would have thought retargeting is working too well? Was your significant other less than surprised when they unwrapped their present? Several friends have complained about retargeting ads showing up displaying potential gifts in banner ads to their significant other, the sassy kids are even less impressed, yawning while opening the bat mobile Lego they knew was already under the wrapper. "Thanks Mom", they drone, so much for the surprise. I recently read the popular blog post, "How Ad Retargeting Ruined Christmas" by Danny Sullivan complaining about a similar scenario.

Dec 19, 2013 6:47:00 AM

Pixalate Cracking Down On Click Fraud, Bot Traffic and Ad Viewability

I recently spoke with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend.

Jan 2, 2013 10:16:00 AM

Suggestions for the Online Advertising Industry in 2013

The online advertising industry is strong and here to stay. However, as 2012 comes to a close, many articles are written that outline the “predictions for 2013,” “top advertising stories of 2012,” “five reasons why the online advertising industry will fail in 2013,” and so on and so on. These articles are fun to read and some are even useful and insightful. Instead of pretending that I have some secret insight into the future of the online advertising industry or a knowledge base significant enough to accurately outline what’s to come in 2013, I would rather share a couple suggestions. Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do.

Media Buyers Are Media Buyers, Not Creative Directors

Sep 10, 2012 11:57:00 AM

James Curran of STAQ Talks About Integrating The Ad Technology Bundle

James Curran has spent the last decade working in and building ad platforms. As former product and business development lead for Lotame’s Data Management Platform and a product manager for Advertising.com, James has seen a historical trend in the use of multiple ad platforms by companies and believes it points to where they will be taken in the future. His new company, where he serves as CEO and Co-Founder is called STAQ, which he believes is the catalyst in making them working together.

Tim Nichols: Integration of ad technologies. How and when did you come to this as a solution to offer?

Sep 5, 2012 11:39:00 AM

How Click Fraud Is Like a Cockroach – ClickZ

Click fraud is bad for advertisers and potential customers alike. It wastes a lot of money and time and can significantly increase the cost of a product or service. But click fraud is here to stay and doesn’t plan on going anywhere. It’s a permanent roommate for online advertising and it doesn’t plan on paying rent, doing housework, or picking up after itself.

The time has come to start speaking reality and stop spending so much time trying to blow beams of sunshine up each other’s behinds or pointing fingers [insert thoughts of recent articles about Facebook here]. The online advertising industry will not “win” the battle against click fraud if “winning” is defined as eradicating click fraud. When there’s a lot of money changing hands, fraudulent behavior will almost always stop by for a visit and will continue stopping by unannounced no matter how many times you’ve slammed the door in its face. This happens in every line of work, not just online advertising. Our job as an industry is to smoke click fraud out from its hiding place, minimize it as much as possible, and keep one step ahead in order to limit the damage caused and the money wasted.

Aug 22, 2012 12:02:00 PM

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers – ClickZ

According to leading retargeting company FetchBack, “retargeting means putting messages in front of lost prospects who’ve left your website in order to attract them back and convert – finish the purchase, sign up for the newsletter, or whatever action you’re looking for.”

If you’ve spent anytime surfing the Internet, you’ve probably experienced being retargeted by websites you’ve previously visited. For instance, you visit leading comparison shopping site PriceGrabber.com or leading retail website Amazon.com and the next thing you know you’re not only seeing banner ads for PriceGrabber or Amazon, but the banner ads are dynamically displaying the actual products you browsed when you last visited.