Digital Media News

May 3, 2016 9:00:00 AM

4 Ways to Maximize PPC Ad Optimization

Successfully designing and managing a Pay Per Click advertising campaign can be a highly effective, yet challenging endeavor for even the savviest of marketing experts. Many PPC campaigns end up unsuccessful simply because their managers have no idea how to optimize them towards the right audience.

If you want your PPC campaign to deliver a profit to your company, then you're going to need some guidance on how to ensure that your customers will start clicking on your ads and offering up crucial conversions. Following, we'll cover some of the most effective and efficient ways to maximize your PPC ad results, through accurate and careful optimization.

Feb 29, 2016 12:29:49 PM

5 Google AdWords Features that Add Value

Google AdWords is perhaps the most popular and commonly used advertising platform available. Not only is it incredibly flexible, but it is packed with features that are specifically designed to help you get more out of your marketing strategies. Unfortunately, most people fail to get the most out of their advertising platforms, simply because they don't know how to unlock the beneficial features it offers.

It's no surprise that marketers have trouble keeping up, however - Google is constantly updating, removing features that don't work, adding new ones, and even changing the way that existing concepts function. However, failing to check out some of the most underused features of AdWords could be having a significant impact on your PPC performance.

If you're looking for ways to bury the competition, the following five features on Google AdWords could help you to improve you platform success by a significant percentage.

Nov 9, 2015 9:00:00 AM

Ask These 3 Questions To Improve Your Click-Through Rate

Running a business is difficult enough, so dealing with a low click-through rate on your banner ads and pay-per-click advertising shouldn't be another factor adding onto your stress. Most companies today are aware that having a high click-through rate is beneficial for numerous reasons - delivering better site traffic, increased quality score (as rated by Google), and reduced cost-per-click for PPC campaigns. A good click-through rate makes up the center of the algorithms used by search engines to decide which ads viewers should be displayed. The formula to calculate your rate is simple: Divide clicks by impressions, and you'll get your click-through rate - however, just because you understand what a CTR is, and how you can calculate it, doesn't mean you know how to improve your results.

If you want to drive more beneficial traffic to your website - asking yourself the following three questions could help.

Oct 15, 2015 9:00:00 AM

How to Minimize Click Fraud in 9 Minutes

Today, most companies are aware of just how useful PPC advertising can be to their overall online marketing scheme. However, the effectiveness of your PPC campaign can quickly be diminished when up to 20% of your budget is frequently wasted due to fraudulent activity. The right PPC activity can improve search visibility, drive extra traffic towards your website, and enhance customer conversion levels. In fact, research suggests that most businesses and websites online today will engage in a PPC marketing program at some point.

However, the trouble is that PPC is not immune to the malicious marketers out there that choose to manipulate the model and abuse click-through rates as a way of sabotaging their competitors. Click Fraud is a serious issue for any business that encounters it, and if left unnoticed for too long, it's an issue that can drain significant funds out of your marketing budget, while placating you with the impression that your schemes are actually successful.