Digital Media News

ExactDrive is excited to be included in a recently article posted on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness years ago.

Brands have caught onto this trend and adjusted their tactics accordingly, but the customer is still one step ahead: They know instantly when a company is attempting to win them over with disingenuous relationship-building tactics, and they simply won't fall for it anymore.

Instead of trying to trick people with "customer-savvy" strategies, brands should simply treat them as human beings and work toward forging authentic, valuable relationships. Here are some self-promotional tactics the experts at Forbes Agency Council recommend avoiding at all costs.

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ExactDrive had the pleasure of being interviewed by Digital Connect Mag, who was started by a group of tech enthusiasts with the sole purpose of helping consumers, businesses and IT professionals. They aim to cover pretty much every topic under the sun which is related to Technology, Business and Information Technology.

Generating leads is one of the most critical tasks for any startup. Whether your looking to scale your services and grow your customer-base, or you just had a bad month and desperately need the revenue, developing strategies that drive up sales leads will be one of the most important factors in determining your startup’s success. Effective lead generation however often involves offering your services for lesser value, which may be worthwhile in the short term, but is by no means sustainable in the long run. To see what other alternatives exist, we spoke with six different startup founders and asked what their favorite promotional strategies are that drive up sales leads without affecting the value of their services. Here’s what they had to say.

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