Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely different proposition. As little as 2% of visitors to a website will actually become customers or take some sort of action towards a purchase, so how can advertising entice the remaining 98% to become customers? With retargeting that's how.
What is retargeting?
Retargeting is a cookie-based technology that uses a small snippet of code to 'follow' your audience around the Web. Here's how it works: a small piece of code is placed on your website. The code is unnoticeable and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops a browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know to serve ads, ensuring that they are served only to people who have previously visited your site.