Digital Media News | retargeting

Mar 8, 2022 8:00:00 AM

7 Things About Retargeting That Your Boss Wants To Know

Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn’t make a purchase or take the desired action. Developing a solid retargeting approach is a simple and effective way to increase audience engagement, build brand awareness and boost customer acquisition.

Let us discuss how to keep your brand front of mind. Retargeting is huge. We are all on the internet surfing around day and night, and we’re talking about simple technology that allows a brand to advertise to us online after we've shown interest in a product or service but leave the website without converting. How about that for a beneficial and targeted advertising opportunity? Site retargeting brochure.

However, while the technology may be simple, retargeting can be risky due to its potential in-your-face approach to online advertising. No one wants their brand to stalk their customers. So before you can prepare to boost your bottom line, here are 7 things about retargeting that you need to know before deciding whether to invest.

Jan 5, 2022 10:45:00 AM

4 Myths You Should Ignore About Retargeting

Retargeting is a highly effective online advertising technique that directs your ads to people who have previously expressed an interest in your product or service by visiting your website. It allows you to remind them how great your product or service is, and why they should choose your brand.

Despite the fact that retargeting has become an integral digital advertising tool, many misconceptions still exist about it.

Here are 4common retargeting myths, and why you can ignore them:

Myth #1: Retargeting is only for Retail

There is a common misconception that retargeting is exclusively for retail businesses. While it’s true that e-commerce businesses make the most use of retargeting, it can provide significant benefits to businesses in all sectors.

If you are directing traffic to a lead capture form or landing page, retargeting can help keep your brand at the front of users’ minds while they are in the evaluation process. This is especially helpful in a B2B context because the sales cycles tend to be longer than in B2C transactions. Serving retargeted ads, such as static banner ads or dynamic display ads, will keep your company ahead of the competition, and nurture leads through the funnel.

Dec 29, 2021 5:26:00 PM

Why Does Retargeting Work?

What happens when someone visits your website and then chooses to click away without converting into a subscriber, customer, or anything else? Do you simply give up and hope that the next potential lead will provide better results, or do you make the effort to have a second chance at a first impression?

Retargeting allows you to present your visitors with unique, paid ad solutions whenever they've already visited your website. This advert focuses on the fact that the visitor in question already knows your brand and what you offer, then prompts them to come back and finish the conversion that they didn't complete before. By placing a tiny piece of code on your website, you can use retarding to:

Dec 21, 2021 5:38:00 PM

How Retargeting Will Improve Your Conversion Rate

The chances are that you've heard plenty of online advertising websites commend the values of retargeting. After all, for online advertising experts, PPC consultants, and digital strategists, nothing is more important than being able to understand and reflect your target audience's online behavior when attempting to grab their attention and maximize conversions. By understanding your audience, you can engage with them on a deeper level, and convince them to buy from you, even if they already visited your website in the past and decided against it.

Retargeting helps you to learn:

What environments and destinations do your customers come from.
Which concepts best attract your audiences' attention.
What motivates your customer to make a purchase.

Through that crucial data, you can maximize return on investment, and help potential consumers move along the sales funnel, and deliver incredible profits. But how exactly does retargeting work to improve your conversion rate?

Dec 2, 2021 9:39:00 AM

Personalization and Display Advertising: How Personal Is Too Personal?

In an overcrowded and competitive marketplace, companies will do anything to make their brand and products stand out from the crowd. One of the many benefits of online advertising is the ability to tailor adverts based on first and third-party data.But is tailoring effective and how far should you take it?

Let’s take the gaming industry as an example. Consider some of the detail you could potentially get from placing a retargeting pixel on your website:

The user’s account name
The sport they last bet on
How much they bet
If they won or lost
How long since their last bet

Knowing all this personal information and using dynamic ads, you could create a very personalized message, such as: ‘Hi Jim, congrats on the $1,000 win yesterday. Fancy a bet on the game tonight? Bet now!’

Nov 29, 2021 9:00:00 AM

4 Tips To Supercharge Your Retargeting Campaign

Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely different proposition. As little as 2% of visitors to a website will actually become customers or take some sort of action towards a purchase, so how can advertising entice the remaining 98% to become customers? With retargeting that's how.

What is retargeting?

Retargeting is a cookie-based technology that uses a small snippet of code to 'follow' your audience around the Web. Here's how it works: a small piece of code is placed on your website. The code is unnoticeable and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops a browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know to serve ads, ensuring that they are served only to people who have previously visited your site.

Oct 4, 2021 12:46:00 PM

Building Customer Loyalty Through E-commerce

In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. There isan ever-growing number of businesses competing in the same market space for the same customers’ dollars, and an abundance of choice for the discerning consumer. This means that businesses need to work that much harder to retain customers.

Studies from the U.S. Small Business Administration and U.S. Chamber of Commerce have found that acquiring new customers can cost five to seven times more than simply retaining existing customers, so it is within the interest of businesses to pay as much attention to customer retention as acquisition. In order to do this, it is imperative to have a good retention strategy in place.

Aug 4, 2021 11:15:00 AM

3 Ways To Annoy People With Your Retargeted Ads

Retargeting has been proven time and time again to be one of the most effective ways to reach an audience. By reminding website visitors of their past interest in a product, service, or brand, advertisers are able to reach out and bring them back through the networks and sites they have interacted with.

Simple and cost-effective, there’s every reason to use retargeting as part of your advertising campaign. But, as with every other strategy, too much of a good thing can be a bad thing.

Read on for 3 of the worst ways to annoy people with your retargeted ads.

Jul 28, 2021 8:30:00 AM

Psychological Tricks To Boost Your Retargeting Campaigns

People desert websites for various reasons. If you’re lucky, they’ll come back to finish what they started; if you’re unlucky, they will forget all about it. ‘Abandoners’ can be hot prospects, andcompanies often invest a lot of time and moneyon retargeting (paid media) and remarketing (sending a series of abandonment recovery emails), to persuade consumers to re-visit their purchases.

Here are some techniques from the world of psychology that you canincorporate into your remarketing or retargeting campaigns, to stimulate the ‘buy’ button in your visitors’ brains.

1. Foot in the Door Technique

Sometimes visitors abandon because they are not ready to buy yet, i.e. some shoppers like to add items to their carts over several visits before they check out.Although these visitors may convert later, you can reinforce their decision to buy from you by using the Foot in the Door technique.The principle behind the technique is this: Make a small request of your customer (a micro-conversion) first, such as asking them to join a mailing list orcreate a wish list for future purchases. If they agree to your first request, they will be more likely to respond to your next and bigger request.

Psychologists theorize that the technique works due to the human’s tendency to feel indebted to someone after they’ve had some level of interaction with that person.

Jul 6, 2021 11:45:00 AM

Why We Love Retargeting (and you should, too!)

If you could keep your brand in front of prospects long after they’ve visited your website, wouldn’t you jump at the chance? Oh course you would. Ad retargeting gives you that opportunity—anywhere your prospects travel online, and it has proven to be an effective way to entice digital window shoppers back toa website.

So what is retargeting?

To put it simply, ad retargeting serves display advertisements to Web users after they have left an advertiser’s website. For instance, you’re on bestbuy.com looking at laptops. You leave the site and visit another website and are shown a display ad for bestbuy.com. That is retargeting in action.

The idea is that a user who initially visits your website is a warm lead, and is likely to make a purchase. An effective retargeted ad will hopefully get that user back and convince him or her to make a purchase.