Digital Media News | retargeting (2)

Jun 28, 2021 11:00:00 AM

3 Things Media Buyers Can Do To Make Their Lives Easier

Most businesses know that establishing a reliable presence and identity online is one of the most crucial things that any business can do to make a mark in their chosen industry. While there are numerous forms of advertising available to help companies achieve this goal, one of the more popular options can be found in the form of media buying.

To become an amazing media buyer, and minimize the complexities involved with online advertising today, you need to master the art of getting maximum value for your money. The following tips can help media buyers when it comes to enhancing brand identity, ultimate ad viewability, and successful user interaction.

Jun 24, 2021 10:45:00 AM

3 Key Reasons Why You Should Invest In Retargeting

Retargeting has become the tactic of choice for the modern marketer - and for good reason. Also commonly referred to as behavioral retargeting or remarketing the term is defined as a type of online advertising where certain products or services are targeted to specific users based on their previous interactions with a brand.

How Does Retargeting Work?

When a user visits a particular online retailer’s website (for example) and browses for a product, a record of that interaction is stored on their computer in the form of a cookie. A programmatic retargeting campaign can then access that cookie the next time a user visits a site with an appropriate ad buy; view the record of the product the user was looking at and serve up ads that are designed to showcase that product in greater detail.

Because retargeting only focuses on previously engaged website visitors, it tends to be more effective than many other forms of online advertising.

Feb 16, 2021 1:44:49 PM

What’s The Difference Between Search Retargeting & Site Retargeting?

As an online advertising you have probably heard the terms “search retargeting” and “site retargeting” talked about quite often. But if this is your first foray into digital marketing, you may think these terms are interchangeable – but they are not. Here’s why.

Search Retargeting

Most people still think of search retargeting as site retargeting; the practice of targeting users who have already visited your site in the hope of getting them to come back and make a purchase. But search retargeting is entirely different.

Dec 21, 2020 12:29:00 PM

What Makes For a Really Great Retargeting Campaign?

A rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

Jul 21, 2020 11:15:00 AM

Advertise With Retargeting Platforms That Follow The Kaizen Way

Retargeting platforms seem to be popping up everywhere these days. It appears that any company with the ability to create and implement a segment pixel is claiming that they are a formal retargeting platform. Be careful. There’s a big difference between providing a segment pixel to be used in a retargeting campaign and offering a high quality auto-optimizing retargeting service through your online advertising platform.

Jun 29, 2020 12:27:00 PM

5 Deadly Retargeting Mistakes To Avoid

Retargeting is a powerful digital marketing technique that can improve brand recall and revenue. Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn't make a purchase or take a desired action. While retargeting can be an extremely effective, high-ROI solution, if you make a mistake, it can leave you worse off than you started.

Avoid these fivecommon retargeting mistakes , and you’ll be sure to reap the rewards of a successful retargeting campaign.

Jun 17, 2020 11:54:00 AM

Three Critical Retargeting Strategies

Depending on whom you ask, conversion rates on websites hover around the 2 - 3% mark. This leaves at least 97% of website visitors with unfinished business potential. While your maximum unrealized potential isn't likely to be 97%, it's not 0% either. Somewhere between these two extremes lies the size of the missed opportunity - and this is where retargeting comes in.

Retargeting is a tool designed to help companies reach that elusive 97% of users who don’t convert right away.These visitors abandon the sales funnel for many reasons;they mayjust be window shopping, or not have their credit card on hand; but in the highly competitive world of online advertising, it is more important than ever to maximize the value of each visitor that shows an interest in your brand.

What is retargeting?

Retargeting is an advertising strategy in which marketers attempt to 're-attract' previous website visitors by serving them with highly-targeted ad campaigns and personalized advertisements.

Jun 16, 2016 12:20:51 PM

Types of Online Advertising

Online advertising is perhaps one of the most important forms of marketing available today. If you aren't making yourself heard online, then the chances are you're missing out on the majority of the traffic, and profits you could otherwise be benefiting from.

The term "online advertising" is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Following, we're going to address some of the most popular forms of online advertising around in 2016, and how you can use them to drive traffic towards your website.

May 24, 2016 9:00:00 AM

Display Retargeting Best Practices

Retargeting or Remarketing, is a simple and often highly economical way to draw people back towards your website after they've visited once and chosen to leave without converting. In some cases, conversions are lost simply because a prospect wasn't in the right position to buy when they came across your website, or because someone was distracted away from your page by another matter. When used properly, display retargeting gives you a second chance to prompt that all-important action, whether you're looking for subscriptions, sales, or anything else.

Unfortunately, simply jumping into retargeting isn't the best way to make the most of the technique. Failing to properly plan out your retargeting efforts could leave you with diminished results - or worse, damage your brand image. The following best practices should help you to avoid the digital threats, and achieve your marketing goals.

May 5, 2016 9:30:00 AM

4 Reasons to Add Display Retargeting to Every Media Buy

When you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.