Digital Media News

Contrary to popular opinion, the idea of content marketing and its importance isn’t a new one. Bill Gates first drew attention to the concept in his appropriately-titled 1996 essay ‘Content Is King’. In the essay, he talks about his predictions for the Internet after its recent birth and his message is simple: understand that companies who find ways to inform and entertain will thrive on the Internet and reign supreme. Content marketing is on the rise.

Gates’ 18-year-old prediction was accurate - it’s still an extremely important issue today. Content marketing should be adopted as a philosophy, not taken to and tested like a trend. There are plenty of misconceptions and assumptions about content marketing, so what’s it all about?

Creating good SEO content is something of an unsung skill. Perhaps that’s because it’s a relatively new writing discipline. There’s a constant call for high quality SEO content on the web and an ever-growing demand for accomplished writers who understand how to create effective optimized copy. In short, consistently publishing quality content that is SEO aware in the form of case studies, blogs etc. it will help generate a growing amount of incoming organic traffic to your website.

If you’ve never written content for the purposes of SEO before then there are a few things you need to consider before your begin. First, it’s really not as easy as it sounds, especially when it comes to maintaining style while still making sure the content’s keyword density meets requirements. Anyone who tells you it’s a piece of cake is misinformed, or simply out to mislead. We’ve all seen advertisements that claim that writing SEO content requires no experience, and most of us have had the misfortune to come across copy written by people who believe that. The results are risible at best. And even if the amateurish blog or substandard article does manage to pull traffic to the site, visitors’ interest won’t be held for long if the content is poorly written or inaccurate. This happens all the time, and it’s bad news for the companies who have bought second-rate content and deservedly bad news for the companies who employ so-called writers to provide it. Neither will be in business for long.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

If your business isn't taking advantage of using SEO strategies on its website, blogs and social media pages, you're missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

As simple as SEO can be to utilize, it is a constantly evolving technique that needs a good understanding and a knowledge base of what is new or on the horizon for ranking schemes. This year is no different, as several SEO trends are coming to light that can help your organization achieve a top result in a Google search, giving your business an edge over your competition. 

Twelve members of the Forbes Agency Council share the SEO trend or change that is impacting their work this year.

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further: