Digital Media News | Social Media Advertising

Feb 3, 2022 11:34:00 AM

Guerrilla Social Media Marketing Case Study: Ford Motor Cars

With over one billion people using social media channels across the globe, it has become a powerful communication and marketing channel that we cannot afford to ignore.Social networking sites allow for viral marketing and word-of-mouth promotion to be very effective because of the high levels of consumer engagement.

But with so many businesses making use of social media, it’s not enough just to set up an account and post generic items once or twice a week. Social media advertising offers far more potential than that.

Jun 16, 2016 12:20:51 PM

Types of Online Advertising

Online advertising is perhaps one of the most important forms of marketing available today. If you aren't making yourself heard online, then the chances are you're missing out on the majority of the traffic, and profits you could otherwise be benefiting from.

The term "online advertising" is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Following, we're going to address some of the most popular forms of online advertising around in 2016, and how you can use them to drive traffic towards your website.

Dec 8, 2015 9:00:00 AM

5 Steps to Improve Your Facebook Advertising Campaign

No matter how you feel about the prospect of using social media advertising in your current campaign, it's impossible to ignore the fact that Facebook advertising can be an effective way of delivering more actionable traffic towards your website, through the use of specifically targeted media. On average, Facebook has a significantly larger amount of data contained about each of the people who use it than sources such as AdWords or Twitter. Alongside knowing where your target market lives, Facebook also knows how old they are, who their friends are, and what they're interested in.

If you're already using a Facebook Promotional Campaign as part of your advertising strategy, and you're not getting the results that you've been hoping for, then there are some methods you could use to boost your campaign and hopefully re-direct your efforts towards the right results. Here are five steps to improving your Facebook Advertising Campaign.

Oct 8, 2015 4:06:48 PM

7 Steps For A Winning Online Media Plan

Today, it seems as though studies are constantly proving just how important it is for companies to establish a successful social media plan, if they want to get the most out of their online marketing strategies. Social media advertising is one of the number one ways for most businesses and brands to get their names out into the social sphere, increasing their traffic, improving the relationships that they build with customers, and developing their future within the industry.

Unfortunately, too many companies ignore the benefits that social media could have on their advertising campaign, simply because they believe that putting a winning strategy together will either take too much money, or too much time. The truth is that there may be a lot to think about when it comes to establishing a successful online media strategy. However, once you've got the initial questions out of the way, you should be able to build a plan that works for you well into the future - and it could all take no more than a few minutes. So how can you develop a winning media plan? Just follow these steps:

Aug 20, 2015 8:30:00 AM

5 Myths About Facebook Advertising

Today, there are 1.49 billion active users on Facebook. With so many people around the world using this form of social media to connect with friends, discover new things, and expand their online reach - it's no surprise that businesses want to make the most out of a possible new resource. Facebook advertising provides companies with an effective way of reaching out to target audiences - but just like anything else online today, the concept comes with a number of worrisome myths.

How much do you really know about Facebook advertising? Here, we'll discuss 5 of the most common prevailing myths about this type of online advertising.

Mar 24, 2015 8:00:00 AM

An introduction To Facebook Products Ads

Social networking giant Facebook is hoping to attract more digital advertisers with its latest ad unit, ‘Product Ads,’ that’s been designed to help retailers target their ads more effectively to its estimated 1.39 billion monthly users. ‘Product Ads’ will allow users to upload their entire catalog of products onto the site and target different users with specific products. The products will be selected based on the user's profile, interests and browsing behavior.

The move reflects Facebook's desire to prove that its estimated 1.39 billion members are good for more than just "likes", as it enters intothe lucrative product-listing ad market, currently dominated by Google Shopping Ads.

So, what is Facebook proposing with Product Ads and how does it work?

Mar 6, 2015 8:00:00 AM

3 Little Changes That Will Make a Big Difference in Your Online Advertising

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further:

Dec 26, 2014 7:30:00 AM

Winning Political Votes With Social Media

The rules of advertising have changed drastically in recent years, due tothe significant growth of social media. It has become the online advertising strategy du jour for organizations in every industry, but one area we have see the effects of this prevail more and more in recent years is politics.

The tech-savvy campaign that Barack Obama’s aides unveiled six years ago is a case in point. It was historically significant for two reasons; not only was Obama the first African American to be elected president, but he was also the first presidential candidate to effectively use social media as a major campaign strategy. Obama created an environment of transparency never before experienced in American politics.

His strategy? Personalized tweets; Facebook updates, and his very own YouTube channel.

The Obama campaign reached 5 million supporters on 15 different social Networks, and by November 2008, he had approximately 2.5 million Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

Nov 11, 2014 8:38:00 AM

Exciting Social Media Sites To Keep An Eye On

As avid marketers, you’ll be familiar with the usual social media suspects - Facebook, Twitter, Pinterest, Instagram, and LinkedIn. You will have most likely experimented with at least one of them as part of your digital marketing strategy and seen varying degrees of success.

However, there are some exciting social media kids on the block, many of which are unfamiliar to online marketers, and yet they possess great business potential.

While you obviously can’t be on all of them, here are a few thatmight fit into your social media campaigns.

Oct 7, 2014 7:30:00 AM

Facebook Advertising: 10 Top Tips To Nail Your Next Campaign

Ignore the gurus - advertising is deceptively simple. It’s about creating the right messages and putting it in front of the right people. But there’s a knack to enjoying effective Facebook advertising. First, why target Facebook advertising? Well, it’s the third most popular website in the world (after Google and YouTube), which makes Facebook advertising extremely powerful for businesses.

With this social media platform, we’re talking about well over 1 billion users – that’s a lot of potential leads. But while the concept of advertising is straightforward, here are 10 top tips to make sure your digital messages cut through the clutter.