Digital Media News

Capture the attention of your target audience through high-impact video advertising. Advertisers are able to build strong brand engagement by connecting with audiences anytime and anywhere by displaying video advertisements across the screens used by people in their everyday lives. Video advertising is a great way to engage your audience and give information they want.

Digital video is presenting a big opportunity for brands across the globe who want to interact with their audiences on a new level. Combined with content marketing and other forms of digital advertising, video provides a versatile way for brands to have their voices heard, and make themselves known in their industry. 

According to the data, video advertising can be a highly efficient and effective option for brands around the globe. People tend to automatically ignore television advertisements, so if you want to make a visual impact on your audience, there's really no better option besides video advertising. What's more, videos itself have become a common activity on the web, with the mass majority of people on the internet watching online videos.

So how can you make the most of this medium for your own digital strategy?

If you have any experience within the digital marketing sphere today, then the chances are you know just how valuable video advertisements can be. Unlike streams of long and unyielding text, video advertisements allow businesses to engage their audience using a new range of senses to entertain and inform.

According to eMarketer, US digital video ad spending is expected to reach around $7.77 billion this year alone. This accounts for an increase in spending of 33.8% year over year, representing 13.3% of the total digital ad dollars we use on an annual basis. As more money flows into the video advertising format, it only makes sense that advertisers and agencies would start considering how they're going to deliver premium-standard content to their audience.

Out-stream impressions are types of video advertisement that don't come attached to any other content. In other words, they're not like those YouTube ads that show up before you can view a video - they stand alone within standard ad placements - such as on websites or in the midst of articles. These unique types of video advertisements offer very specific benefits to advertisers - by allowing them to grab the attention of their audiences, without interrupting their viewing experience.

Video is quickly emerging as the best way to connect with your consumers - wherever they might come from. Between the automatic video playback on mobile social feeds and the 2.08 billion smartphone users around the world, an effective video ad strategy can be the easiest way to take your business to the next level.

Although establishing your own video ad strategy can sound like an intimidating concept, particularly if you don't have a large production budget to play around with, the good news is that video advertising doesn't have to be something that breaks the bank. In fact, it's not so much about the money you spend, but the steps that you use to make your video stand out. Here, we'll look at just some of the ways that you can improve your chances of building a successful video ad strategy.

1. Focus on the Story, Rather than the Sale

You need to find a way of connecting with your audience through video that's not too overly-promotional. The great thing about video is that it's the perfect platform for having an emotional impact on your audience. With the right use of imagery and sound, you can appeal to customers in a way that's not possible with blogs and articles. You can always add a call to action to the mix to make sure you're still sending leads in the right direction.

2. Be Interesting!

No matter what format your content comes in online, it's important to make sure that you're producing something engaging and entertaining. Think of ways that you can delight your audience by making them laugh, smile, or think more deeply about a certain topic. In some cases, you might even want to try being controversial and approaching an idea from an alternative perspective.

In the world of video, it can be useful to take risks and seem "edgy" from time to time, but it's important to make sure that you're not pushing your chances. Read your audience carefully and figure out what they might be offended by before you take a chance.

3. Start off Strong

Statistics show that about one fifth of your viewers will click away from your video within about ten seconds. That's why it's so important to get to the point and grab their attention as quickly as possible. Outline what you're going to cover in your video, or do something to excite your audience within that first ten seconds.

One option might be to ask questions that will hook their attention straight away. Here, you'll be looking for questions that specifically address the concerns or desires that your audience has, so make sure you know the people you're targeting as well as possible.

4. Prove your Value

One of the things that makes video advertising so appealing, is that about 65% of most audiences are "visual learners". That means that one of the most powerful methods you can use as a video advertising business is to educate your audience on something. For instance, you might teach your customers how to use your service or product in new ways, or you might provide them with an insight based on your unique industry knowledge.

The world of online video advertising seems to be in a constant state of expansion. For people who still feel unsure or uncertain about the kind of video content that they need to create a positive impression with their audience, it's worth noting that there are several different video advertising solutions available out there - from in-page video advertisements that appear during a blog-post, to linear video ads and more.

Following, we'll cover some of the most common types of video advertising you have to choose from, so that you can make a more informed decision the next time you upgrade your marketing efforts.

For the modern audience with a waning attention span, video-based content is often considered to be more entertaining, easier to grasp, and engaging enough to hold our interest for more than a couple of seconds. In other words, it's no wonder that more businesses have begun to leverage video content and video advertising on channels such as YouTube, Instagram, and Vine.

According to statistics, around 74% of the traffic that the internet receives will come from video content, so if you haven't started watching the trends already, now is the perfect time to brush up on your video marketing knowledge. Following, we'll cover just some of the most important video advertising trends to keep in mind as you enter the visual marketing world this year.