While it makes sense to look at clicks and conversions when it comes to your video advertising campaign on YouTube, you’ll also want to take a look at their Analytics section from time to time. The data they’re providing is based on their understanding of your traffic and its behavior when your video is viewed. Before you put down a chunk of change on an explainer video or hire a spokesperson, you’ll want to have a good handle on how people are consuming your content and how to improve your communication when necessary.