Xandr is a world leading ad technology platform that serves both the buy side and sell side of the ecosystem. They provide a single-point buying access to real-time ad exchange offerings and to other major inventory aggregators. Ad management capabilities for executing and optimizing both real-time and directly negotiated media buys are also offered. Xandr has exclusive AT&T consumer insights, direct access to brand-safe inventory across screens and many proprietary ways to enable advertisers to connect with engaged consumers and generate results.
Grapeshot, an Oracle company, provides powerful keyword targeting technology that ensures messages in an ad campaign have relevance to viewers. Online advertising campaigns need to be seen in context if they are to be of interest to consumers. If someone is looking for a new handbag online, they’re more likely to be interested in a handbag advert than one for a sofa. They use an information retrieval (IR) system that extract words and content on a web page, interprets them and then decides which advertising recommendations to make on each and every impression.
DoubleVerify is the recognized market innovator and leader with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world’s largest brands. ExactDrive's partnership with DoubleVerify helps us provide our advertising clients with media transparency and accountability that delivers the absolute highest level of impression quality for maximum advertising performance. DoubleVerify ensures ads are seen, by real people, in brand safe environments, in the intended geography, every time.
BlueKai, an Oracle company, enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. ExactDrive's partnershop with BlueKai and its Data Management Platform (DMP) centrally organizes customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles.
You may have heard of the phrase ‘big data’. Well, Comscore are big data experts. Big data is in front of our eyes every day, but are you even aware of it? And if you are, perhaps you’re not using it properly? The key to big data lies in having the skill to interpret it and apply it correctly to your business. Comscore will help you get to grips with your data in order to transform your ad campaigns and deliver better results. Comscore’s technology will help you precisely understand page contextualization, audience targeting and brand protection, so that you can feel more empowered.
HubSpot is an inbound marketing and sales software company with a difference – they’ve developed and marketed their own software to help their clients achieve the most from their marketing strategies. From blogging, emails and landing pages, through to SEO, social media and lead generation, there’s a lot going on to market successfully. Back in 2004, HubSpot founders recognized that a lot of businesses struggle to find the time and resources to thoroughly cover every discipline. So they came up with a vision and ExactDrive continues to be an excited partner.
Foursquare is a leading location data company that helps businesses use location data to better understand, reach and engage consumers. Location data is essential to driving smarter business decisions and helps companies to provide personalized, relevant experiences for their target audiences. With the acquisition of Factual, Foursquare has solidified themselves as one of the most trusted location data providers for understanding how people move through the real world.
Integral Ad Science (IAS) is an industry leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS partners with advertisers and publishers to protect their investments, capture consumer attention, and drive business impact. With the help of IAS, ExactDrive makes sure your ads are running where, when, and how you want in a brand safe and non-fraudulent environment. Protect your brand and maximize your impact while knowing that every impression had the opportunity to be effective.
Digilant is an omnichannel digital advertising partner. Enter a new era of digital marketing with omnichannel advertising. Other service providers and agencies limit strategy and execution to defined channels or platforms. But with Digilant, you can start thinking beyond channels and platforms to enable a connected digital experience.This strategic partnership helps brand and advertisers to comprehend large data sets, drive performance through informed decision, and understand consumer behavior.
Peer39 invented the category of Pre Bid non-cookie based data starting with Semantic-based contextual categories, then Brand Safety and then Page Quality. Since then it has continued to scale at the pace of RTB, and has brought to market many meaningful data points that advertisers find valuable, and predictable to use to scale their performance campaigns. With over 300+ semantic categories to choose from, we help advertisers make sure that consumers receive messaging while they are in the best possible mindset. Contextual planning and targeting toolset for new levels of visibility, accuracy, and scale around CTV data to inform campaign strategy decisions.
Datonics is known for its high-quality data and offers granular search, purchase-intent, life-stage, B2B, demographic and premium data. Datonics data includes keyword datasets, derived from online observations on publisher websites, classified on a one-to-one basis and non-modeled. Its demographic data is filtered for collisions from multiple providers, providing an additional layer of cleansing. Datonics offers 1,000+ pre-packaged segments including Automotive, Retail and Footwear, Finance and Money, Sports, Travel, Education, and Shopping Habits among others as well as an unlimited number of custom keyword-derived segments that facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on all of their devices.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary first-party data asset of opted-in consumer profiles, Fluent, Inc. drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City. Transform your omnichannel marketing strategy with declared data. As one of the largest marketing platforms in the industry, Fluent captures attributes from nearly 30 million consumers monthly. Fluent empowers omnichannel marketers to build their own first-party data assets and reach high-value audiences across channels and devices.