Digital Media News

Online advertising has the unique ability to reach out instantly to people across the entire world. If you're in the advertisement industry, then you probably know that online advertising has emerged as the primary platform for advertising in businesses throughout the globe - big or small. In fact, research suggests that in the following few years, online advertising will continue to outshine all other forms of promotion.

Of course, because of the possibilities that online advertising has brought to the marketing world, achieving the best results on the world wide web has become something of a challenge. Not only do you need to search for ways to maximize your online potential, but you also need to ensure that your efforts are more impressive than your competitors, otherwise you could end up getting lost in the crowd. With that in mind, here's some insight into how you can make online advertising work for your business.

The simplest way to define behavioral targeting, is as a type of marketing technique that has been used online for a number of years now, as a way of allowing businesses to reach out to their target audience. As the name alone is capable of suggesting, behavioral targeting can allow for entrepreneurs to match their sales tactics to the common Internet activity and purchasing behavior shown by their prospective buyers. In other words, behavioral targeting allows marketers to create the advertisements and promotional opportunities that their audience is actually seeking.

Because behavioral targeting not only monitors user activity, but also takes the interests of any specific consumer into account, it has generated a great deal of appreciation within the media market. In fact, behavioral targeting isn't only preferred by business owners looking to increase their traffic - it's a preferable option to Internet users too. The statistics speak for themselves.

Following, we'll address three of the best benefits of behavioral targeting, so you can decide whether it's the right move for your business.

As we move further into the age of Internet advertising, changes in the way that people utilize the Internet, and innovations in business tools have begun to influence the way that we attempt to communicate with our target market. While planning a unique and creative marketing scheme using interesting media can be an exciting experience, it's important that companies don't allow their enthusiasm to override their common sense. Sometimes, when this happens, a marketing campaign that seemed promising at first can turn out to be a complete disaster.

Failing to plan your media marketing campaigns properly, or dedicating little time to planning them in the first place could mean that you lose crucial customers, profits, and brand authority. The more that your customers come to associate your company with bad media, the more they're likely to avoid your business in favor of your competitors.

As more companies than ever rush forwards into an era of automated content production, digital advertising, and online presence, the idea of "brand safety" has grown increasingly important. The term "brand safety" refers to the tools and practices used to ensure that an advertisement or piece of content will not appear in a context that causes harm to the brand in question. This potentially damaging substance can fall into one of two categories: the first are hate sites, adult content, or sites covering controversial topics. The second category depends on the specifics of the brand itself.

Whether you manage a blog, personal project, or entire business website, it's crucial to be aware of the threats that currently exist online. Blogging and social networking have introduced new risks as malicious individuals search for ways to steal customers and hijack revenues. Unwarranted abuse and criticism has also been made far easier by the anonymity and ease-of-access associated with the internet. If you want to reassure your customers, and make sure that your loyal fans remain devoted to your company, then you'll need to answer questions about the following 7 things your clients need to know regarding brand safety.

To put it simply, search stats are a great indicator of consumer intent. You can’t argue with the stats: Google alone handles over 40,000 searches every second. To put that into perspective, that’s 3.5 billion searches every day and 1.2 trillion each year. Businesses plow millions of dollars into market research, yet one of the most powerful pieces of market research lie at our fingertips. And, quite often, the data is free.

That’s why search retargeting is so powerful. When you take the masses of search data out there and combine it with creative, intelligent digital advertising, the results can be outstanding. As we know, with online advertising, context is everything. As such, advertisers can use search retargeting to drive huge amounts of customer acquisition, not to mention acquiring new leads and a new audience.

Back in November last year, Facebook made some important changes to their platform; changes that affect lots of businesses. However, many companies aren’t even aware of anything different.

Due to feedback from hundreds of thousands of people, Facebook have decided to alter what appears in a news feed. Research suggested that users wanted a reduction in the number of promotional posts showing up in their feeds.

What’s interesting is that promotional posts are usually driven from pages that users have actually been to. But the fact is, people may head to a page to read or watch something specific, but that can be a very isolated experience. It’s a bit like the fuss made over recommendation engines for the likes of Netflix and Lovefilm. Just because you’ve watched Sleepless in Seattle, it doesn’t mean you want to watch a romcom every night of the week. Essentially, we’re just talking about platforms delivering a more natural service.

The thing with marketing is, everyone seems to have an opinion. We all know that ExactDrive sure does. Click-baiting and the regurgitating of second-rate information is commonplace, so how do you separate the marketing masters from the self-appointed gurus? Let us help. We’ve got 5 of the top marketing blogs on the internet and, without further ado, here are some of the most valuable best-kept secrets…

1.Adobe’s Digital Marketing Blog

This is a great, diverse resource for all aspects of digital marketing, from conversion rates and retargeting, through to analytics and mobile advertising. Today’s digital marketers have too many options when it comes to software and advertising tools, so find out what’s best for you. With a huge amount of content on the site, don’t worry about usability – Adobe have clear categories making it easy for you to delve in and out.

When it comes to online advertising campaigns, effectiveness is clearly everything. No business wants to waste any of their ad spend, that much is obvious. But what other areas can we look to improve ROI? The trouble with many online ad campaigns is that there is often a lack of visibility. It can be hard to make data actionable and to create consistent, meaningful measures. That is to say, there’s often a lack of accountability. ExactDrive's partnership with DoubleVerify helps us provide our advertising clients with media transparency and accountability that delivers the absolute highest level of impression quality for maximum advertising performance.

Campaigns are very much seen as either a success or a failure. But like a lot of things, it’s not always black and white - there are also shades of grey. And with online ad campaigns, there are lots and lots of shades.

However, why not let DoubleVerify shed some light and help you out?